The Keen Marketer

Whatever network marketing opportunity you have, the fuel of your business whether clients or partners, hinges on the leads you can attract.

There are some basic success secrets that will insure your success:

• You have to know what type of lead you are looking for and make sure your lead knows what type you are looking for.  You do that by qualifying your lead on 5 different traits.  The first one is friendliness.  If your lead has  a sour puss of a personality.  They surely would not attract others to them.  The second has to do with their desire to do the business.  There is nothing wrong with being ambitious.  That is what is driving you to succeed and that is also what should drive them too.  Being a positive person is also a prerequisite.  The glass should be half full! The fourth and fifth go hand in hand.  The person should be a leader as well as a good communicator.  Although these traits can be developed in depth, the person should at least be able to express themselves clearly and have leadership qualities.
• Setting boundaries during your call is a must.  The person should not feel coerced into the interview and should always feel like they can stop it at anytime.  It’s to your advantage to let them know right from the start that if this is not for them that they can end the call without you feeling put out.  After all, you are in information giver.  It is either received or not. It’s not about you.
• I’ve talked about “asking questions” a lot.  This is crucial.  It’s all about your lead, not about you.  One sentence that disarms is “Tell me about yourself?” Your prospect has to feel that you are not out to just prospect them but also to get to know them as a person, their wants and their needs.
• I’ve also mentioned connecting with your prospect before and making them comfortable.  How do you expect to have someone receptive to what you have to say if you are not attentive enough to hear them first?
• Let your prospect know that you only need 1 minute of their time.  Too often, they are kept for longer periods that can run way past their tolerance level.  This will make them impatient and you are going to be let down with a negative reaction to your request.  It’s easy to say “I really need only a minute of your time, as I’m not sure if this is something that will work for you or not” .  If they are being quiet and you are looking for a response, you can also add ” is this making any sense to you?”

Achieving success when contacting a lead is not difficult when you know what to look for and ask for.  That where a good training system and trainer can make all the difference in the world.  Make sure you are part of a winning team.