The Keen Marketer

A successful network marketing company is product focused and business driven.

What do I mean by that?

It means that your company should always be products and services focused but driven by the business opportunity.

If your products has no perceived value to your client, well the results will speak for themselves and your business will not succeed.

So it is of paramount importance to have  products and services that will improve people’s lives and work the way they are described to work.

But don’t get too involved in the product ingredients.  That’s not necessary.  Your job is a all about educating your clien.

In order to this, please consider these 4 points:

1. Details: Don’t get lost in the details.  Know the important points about your products, especially the value they bring to your clients.  As for product ingredients, there should be brochures or product videos ready to educate your client for you.  As a matter of fact, they will do a much better job than you ever will.
2. How to: Understand how everything does work but don’t get bogged down by number 1, details.
3. Focus: Keep your focus on the main products and services, learn about them and master them.  The rest, be aware of but keep your focus on the ones that have the most dramatic results.
4. Value: Know what the value is to the consumer and the little extras that will enhance their value.  It might be a special way of preparation that will take the product from being just ok to great.  Make sure you listen to others’ experiences with the products and the methods they used to help some clients get over small hurdles such as enhancing taste or promoting a slower pace in certain programs, etc.

Products come in 2 types:

• Tangible:  what your client can touch, see smell and taste

• Intangibles as products that you can’t touch, see or feel, like internet services, tax services, insurance services, etc.

For these products you need to know a little more info about to be able to give your client an intelligent and informative view about the benefits they will receive from them.

Ask yourself some questions about your products.

• Which product excites you the most and why?
• How will they benefit others and change their life?
• What product does the company sell the most of?
• What is the average price the products?
• Are there many testimonials available that will support it?
• How large a market does it speak to?
• Who is your biggest competition?
• Does your product have sizzle?

Most companies have multiple products but the one you are the most passionate about will be the one that will drive your business.

So you have to create a passionate presentation or it will fall on flat ears.

Having the most emotional attachment to specific products will drive your business.

80% of your effort should be on the products that are porducting 80% of your volume.