The Keen Marketer

When it comes to network marketing, your goal is to actually keep your current customer happy so that they will buy from you again, right?

So what does that entail?

You have to build a relationship with them that will enable trust to grow.

You do that by giving value. You need to stay in touch with your client. I’m not saying that you can’t get new ones. Of course not, that goes without saying. But keeping in touch on a regular basis keeps you alive in their mind especially if you bring them something of value each time you make contact.

What do I mean by value? It can be a new piece of information pertinent to their situation, an audio within their sphere of interest or a video. It can be an invitation to a home presentation that will rekindle their interest and where they, maybe, will learn something new.

Understanding your client’s needs is crucial to your business and meeting those needs will keep your sales rolling.

Why would focusing on your existing customers be more profitable?

If you’re constantly spending money and resources to land new clients, you aren’t paying attention to your loyal customers – the ones who are keeping you in business now.

Ignoring them is not a good idea. That’s why creating a relationship brings trust and loyalty. Customer loyalty is worth its weight in gold, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one.

The lesson here is to pay attention to your present customers and this is especially important in a network marketing business as you will be able to retain your customer base which will be that residual income of the future that you are working for in the present.