The Keen Marketer

Being in the network marketing business, you know as well as I do that follow-ups are a key component to getting new recruits as well as keeping the present ones.

This post will focus on when you meet new prospects and what to do with them.

Probably the most important element involved is the time frame. As you bring a prospect through your recruiting process, it’s important you keep the time line tight.

A good rule of thumb is 48 hours. You should not let more than 48 hrs elapse before touching base with your new contact again.

People have lives and with that comes a short memory filled with distractions.  The fact that you let them have a CD or DVD to listen or watch can be easily forgotten. That’s why if you let 3 of 4 days go by, you may lose them.

A simple tactic is to expose your new contact to a series of events that grow in importance and urgency and to do this with no more than a 48 hour period elapsing between events.

So for example, on Tuesday you give your prospect a recruiting CD or DVD or whatever tool is best suited for a first time exposure to your product and opportunity.

On Thursday you escalate the importance of this event by doing a 3-way call or conference call with them that will introduce them to others.  This gives you credibility.

On Saturday you may be hosting a home presentation to further inform your candidate.  Remember that you are undertaking to educate your candidate.

And then on Monday, you may be attending a hotel opportunity meeting to seal the deal.

By exposing your prospect to an escalaing set of event, you qualify your prospect more fully.  I understand that it isn’t always possible to follow such a scenario, however, even if you are just dropping off some marketing material or calling to see if they have questions, you are creating an event of some sort and connecting with your prospect.

You have to stay visible and keeping the prospect focused for a series of sustained impressions has a powerful cumulative effect and will produce your best results.

Remember to make contact every few days. Escalate the impressions if possible. Tell the candidate when you will follow up, and then do what you say.

This simple set of steps should be part of any effective network marketing training.