Contacting Your First Warm Market Leads…
You’re just about to go and contact your first warm market lead and it’s a friend and colleague whom you’ve worked with for many years.
Your goal is find a client and get referrals right away.
How do you approach this person so as not to scare them off?
More importantly, you hate rejection and want to avoid it at all cost.
If you’ve had access to quality training, you will have been taken through a scenario similar to the one I am presenting below.
“Hi Jim, this is Marie. (get the niceties out of the way before you start your script. If you just jump in at the beginning you will certainly put the person on edge).
You know I’ve worked with you for the last couple of years and I really respect you as a person and especially respect your opinion.
(you must edify the person first before plunging in. Caution here: be sincere. If the person is an ass, then why are you calling them in the first place.)
I was wondering if you could do me a small favor. (wait for response)
I want to share with you a story that has changed literally thousands of people’s lives, mine too by the way, and I am currently looking for people who can connect with the people in the story.
Are you in front of your computer at the moment? ( if yes, you can give them the link to one of your company’s tools, assuming that they have one. a video is always best because facts tell but stories sell.)
I’ll hold on while you watch this video. It’s only 5 minutes and I want to get your opinion about it.
(if the person does not have a computer handy at the moment, tell them you will be calling back: this is where you have to set up an appointment to talk to them again)
When can we reconnect? (always give 2 options for both day and time.)
If the person can watch the video right away and they get back on the line you say:
“Now wasn’t that a beautiful story Jim? Don’t you love it?
You see the people in that story, those are the types of people I’m looking for and I’m asking your help in finding these people. Do you know of anyone who would be interested?”
(Of course, the pressure will be off your contact and they will be more receptive to helping you find someone rather being solicited directly. They will also think,” Well what’s wrong with me as one of these persons?”)
This is a win win scenario for you as a recruiter and your contact who will not feel pressed to buy into your product or business.
