The Keen Marketer

Creating your own success story on YouTube is all about knowing in which direction you’re moving and focusing on offer real value to your viewers.

Actually, you can get your self in trouble at YouTube if you do not learn the lay of the land, and there are some very experienced people who do and are willing to teach you. Well, today is YouTube day, and we have some goodies for you that will get you pointed in the right direction in this video affair.

You do not have to be a Hollywood director to succeed at YouTube, but you cannot get away with crappy videos, either. If you want to get a video camera, then that is obviously your call; but bear in mind what kinds of videos you want to produce. You will see the entire range of video content on YouTube; many with video cameras and lots without them.

However, if you want real video, then do it and avoid using any cheap webcams.

Terribly long videos are the kiss of video death, so do keep them anywhere from three to five minutes, roughly speaking.

You want people to watch them to the end and hopefully sub to your channel, so remember that point.

If you are aggressive, then find other users who are established and make a video about that person. You can pick out a viral video or a web meme that has gone popular, and talk about why you love it or why you think it’s bad.

Giving your opinion in your videos about someone that’s riding on the popularity wave will get you tons of views just because of that, and help you make your own video successful. However, if you’re looking for targeted views and subscribers then make sure you’re focusing on leveraging something that’s in relation to your niche.

The list of possibilities is very long at YouTube, and all you need to do is keep learning and get started doing something. It is amazing at how easily things can be improved when you have effective support and knowledgeable trainers to guide you.

Yes affiliate marketing rocks, but it’s really hard to get started. The reason is because there is a lot of competition. What you need to do is come up with methods no one else is using. And the sea of information about this doesn’t make it any easier. But here’s one tip that almost no one is talking about.

Video marketing

You can’t deny that video is powerful. Video online is everywhere because people love it. About the only thing that keeps people’s attention anymore is video. So you can put this to great advantage in your affiliate marketing.

Examples of how to use video for affiliate marketing:

• Record your testimonial
• Walk-throughs
• Record the order process
• Sneak peak

Testimonials

This one is super simple. Just click record on your web cam and start talking. It doesn’t have to be professional or polished. Just seeing another real person endorsing a product helps your viewers decide to buy. In truth, mistakes and mess-ups just make it more believable. You can literally just press record and talk. If you don’t want to be in front of the camera use one of the other methods.

Do a video walk-through

This technique works slightly more subconsciously. Basically you’re doing a tutorial on how to use the product. And seeing it being used is a great way to make people want to buy it. If the product is useful, watching the tutorial makes them want to buy it. So pick some really helpful aspect of the product and show how to use that.

Ordering

This one is killer! Record a video of yourself actually buying the product. Watching you make a live purchase will inspire your viewer like nothing else. First, it’s social proof. In general people are more likely to something they’ve seen other people do. It also build your viewers trust. People believe you’re giving them good advice if you take that advice yourself. And let’s not forget about good old fashioned envy. They see you getting the satisfaction of making the purchase and that makes them want it. You can add additional juice to this one with: You’re gonna have to place your own order if you want to see the members area.

Do a preview video

Here’s an easy way to show the value of the product. In this case you record a screen share of the inside of the product. They get to see everything they’ll receive when they order. It also reduces the reservations of skeptics. It’s much easier to trust they’re getting something if they actually seen it.

It’s easy!

No special skills are required. Anyone can create stunning videos with some easy-to-use software. Really, the software does all the work. So you don’t have to worry about the technical part of this at all. Keep focused on the rewards:

• More sales You’ll earn more affiliate commissions when you add video. People like video, so start using it.
• Lower refund rates You’ll also have less of your commissions taken back. Your customers will know what they’re getting into ahead of time. So, very few of them will cancel their order.
• Beat your competition! This is a really easy thing to do. But only a very small percentage do it. So, you’ll be way ahead of the crowd.

Take your affiliate promotions to a higher level and getting started with this now. It’s your profit that’s affected by not taking action.

(Admin: Youtube has always been a favorite of mine so when I see good information out there, I want to share it with my readers.  You might actually learn something you did not know before.  That’s the kind of network marketing training I look for!)

Are you tapped into the YouTube phenomenon? Viewing habits are changing and television viewership is declining as more and more people turn to YouTube for their entertainment. We’re no longer locked into the viewing preferences of a network executive, but can now search out channels and videos that contain content the viewer wants to watch.

This creates several unique ways to make money on YouTube. An aspiring television writer can find an aspiring television director to shoot their own sitcom or one camera set up in their living room, edit and score on their home computer, and post to YouTube.

If it attracts enough attention, it can lead to pitch sessions and perhaps a television or movie deal, with a big payday. Young movie makers can create no budget films posted in sessions on the site, and monetize the production through back end DVD sales.

The same method would work for any product salesman who can demonstrate the use and value of their product on the site, with a link to direct sales. The rules of direct response advertising would apply requiring a very short, less than three minutes, infomercial that creates attention, interest, desire, and the action, which is the order.

An author can make money on YouTube by reading portions of their book, with links back to the book for purchase, or to a website with a landing page that offers a newsletter subscription or some form of opt in e-mail subscription.

While it doesn’t create an immediate income stream, a newsletter audience is a platform that can be monetized through future promotions or joint ventures. Think of what Oprah does to her audience of millions. She recommends a product or book and it instantly hits the best seller charts.

While your YouTube platform may not command the audience that Oprah holds, although it can, because the most popular videos get as many views as the average Oprah show, a smart marketer can utilize a platform of any size to create money.

Another way to make money on YouTube is to post the most highly viewed videos into your blog or website and put Google Ad Sense ads on the side. As the much talked about video gets searched, its position on your blog can get indexed on the search engines and give you higher rankings. That traffic can view the video you’ve embedded on your site, and perhaps click through on the ads, thus earning you PPC.

This is a very passive form of income, and requires some tweaking and testing, but it can work. If you post a video to your site, and link back, then post comments to other blogs, or link it to a social networking site, like Facebook or MySpace, then your friend list may drive traffic to the site.

The key to making money on YouTube is to think outside of the box. Even the YouTube executives are spending their creative energy searching for ways to monetize their site. The best way to utilize the site is to embrace the power of video, combine it with classic direct response techniques, and make it funny, unique and interesting so that people want to watch the video and join your platform.

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About the Author:
Jamie Kochan has been marketing online since 2006 and is an expert in making money with youtube.
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