Making your website visible is often a challenge to new online marketing beginners.  Here are 5 new ways you may not have come across before that should expose your site to more click through’s.

• Let’s say you are interested in optical lenses. A really creative idea is to have  a directory of web sites available on this specific topic.  First off, it will give people the opportunity to add the directory as a link to their website or bookmark tool.  By putting your advertisement at the top of the home page, you are in the visitors line sight and can possibly increase visits to your site by people interested in your topic, whatever it is.
  

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• You created this e-book which just isn’t taking off.  Sales are just about dead.  What to do?  Bonus to the rescue.  Offer it as a free bonus to someone else’s product or even as an incentive to optin your newsletter.  Don’t forget to place your ad somewhere on the product to get more exposure.

• Know anyone else who has a list?  Well, offer to trade adverts with them and have your ad placed at the bottom or top of each autoresponder email.  Your agreement could cover the number of emails you would send and for how long.  It’s a win-win situation giving you both new exposure to new faces.

• People love tips, especially when it saves them money.  So start a free tip line.  Decide if you want to have it daily, weekly or monthly.  Allowing the viewer to add to the tip series is also a smart tactic that will attract others and give you really good content to share.  It’s all about value!

• You’ve heard of paying to have your content on ezines with a large list of followers.  Well, save yourself some money and exchange some content with other sites such as trading articles etc.  The resource box would include a link back to you.  How great is that for backlinks?

Thinking of innovative ways to promote your site does not have to be complicated especially when the proper internet training is in place to point you in the right direction.  I like to follow the KISS procedure.  Keep It Simple Sally!

Many online business entrepreneurs sometimes get stuck as to how they can improve their profits.

That’s why I have 5 unusual ways you can do just that. Read On.

• So you want backlinks, right? At least that’s what your online training has shown you must do in order to get traffic toy our site. Well, why not offer to write articles exclusively for one site in exchange for a link back to your site? A win win situation.

• Work extra hard at keeping your customer service in good standing order by keeping in touch on a personal note or even send them a postcard. Snail mail is often overlooked but is an excellent tool and makes your customer feel appreciated with the personal touch.

• Run surveys often and ask your customers what they would like to see. A great free tool to do just that is SurveyBob. It’s versatile and has many bells and whistles you would pay for with other online survey tool suppliers.

• Review your site for navigation ease. Often, we build and build without thought of how hard or easy it is go get around. So act like a customer and go visit your site.  Jot down what needs to be tweaked. If all if great, then kudos to you.

• Just because your site is up doesn’t mean that nothing changes.  If you have freebies, then change them every once in a while or otherwise, if someone visits your page more than once and a long period of time has expired and the same things is still there, they will sense that not much new info has been added and that this site is neglected. And it may not be neglected but you have to show it by changing some things around.  Send out a notice to your list about the new freebie and keep your visitors happy so they will want to come back.

The whole keyword thing can be broken down into 8 steps. Once your learn how, then it’s wash and repeat.

So here goes:

Step 1: Think of something that moves you and find one word that would describe it.

If gerbils or skateboarding are of interest to you, then pick one single word that can describe this interest or passion you have. 

See how easy step one was?

But I must caution you at this point.  If you don’t take this first step seriously, then all the others will not produce the results you want in the end.  So I must qualify this simple process by advising you to choose something that you already know lots about and want to learn more about in the future.

Learning more about your topic will keep you interested over the long haul. That way you are less likely to get discouraged or even quit.

Step 2: Come up with a problem statement using your word combined with “how”.

What does this mean?

Very simply put, ask yourself, “Are people trying to solve a problem related to your area of interest?  Will they pay for a solution?” Hopefully you will have one they will want to pay you for. After all, that’s the idea with developing a niche marketing strategy.

There are many keyword research tools and one free tool that is quite adequate is the Google Adwords Keyword Tool. Start by typing in the word that you chose but add to that the word “how”. An example of that  using the above words would look like this: “how gerbil” or “how skateboarding”.

The reason you use “how” is because  people with problems look for a solution on line and usually use “how” as a way of asking the search engines in order to find a solution.

Once you click “send”, the Adwords keyword tool searches and finds what other searches were done using those 2 words and may contain results such as “how feed gerbils” or “how make a skateboard”.

Adwords keyword tool spits out what are called “problem statements” which leads us into the next step.

Step 3: Look for the “action words” found in the problem statements.

There actually may be many action words like “how clean gerbil”, “how groom gerbil”, “how build skateboard”, “how make a skateboard.  You get the idea.

Your action words in this case would be clean, groom, build  and make.

These words are the ones people are using to try to solve their problems with.

Step 4: From your list of problem statements, choose the ones you could solve because you know something about it, or can learn more as discussed before.

So if you could help people build a skateboard from scratch you’d choose statements such as ‘how to make a skateboard”, “how to make skateboard deck”, etc.

Just list all the statements that you know you can solve.

Step 5: List all the words you can find with your problem that people could use to search for.

So you’re going to help people build a skateboard but remember that “how to make a skateboard” may not be the only words that apply to this problem.

There are different parts to the skateboard such as the “deck” and “wheels’ which all play an important part in the making of a skateboard.  Just make sure you identify as many words as possible.  If you can help with all the parts of the skateboard, you will inevitably reach a wider audience.

Don’t be shy. Whip out your thesaurus for synonyms  and make a list for both your interest word and your action words.

Step 6: Narrow your search to the actual keywords people are typing in their search.

You will be fine tuning your keywords for better targeting your niche of choice. If you have  a paid keyword tool, you can further narrow your search.  It should produce more phrases people use to search with.

Step 7: It’s now time to put your keywords into groups.

Use the “intention” of the search term to make your list of words that fit under each “intention”.

What this will allow you to do is to specify what problems people are actually searching for.

Step 8: Now which list has the largest groups of keywords?

If one list has lots of keywords that express the same problem, then that list means that there are a lot of people trying to solve the same problem which could translate to lots of people visiting your site looking for a solution.

Now was that so hard?  Finding the right niche will take some effort on your part and some practice as you refine your keyword research skills. Then it’s on to create a profitable website providing value and problem solving solutions for you to profit by.  It’s all in the training!

Well there is a really cool tool that can be a great help to do just that.

You may be guilty of having followed a lot of people, at first, who were not really focused on what you wanted to promote. This tool solves that problem.

It’s called Twitterfall.

How does this tool work?

Once you have logged into your Twitter account from the Twitterfall page, you put in a term you are searching for.  Let’s say you are looking to follow people that do “dog training”.  As soon as you have checked the box next to the term, Twitterfall will start to retrieve people who are talking about dog training in their tweets.

If you wish to see how many people the person is following, all you have to do is hover over their tweetname.  It will tell you how many they are following and how many are following them.

This is a great tool to really target your followers and a great idea is to have more than one account with each one targeting a specific niche you are specializing in.

You can even color code your searches and have several searches going on at the same time. As the system loads each term, you will have each person’s tweets color coded to the term’s search color.

You also have the ability to “follow” that person from right there without going to their Twitter profile page.

Twitterfall is a really great tool and spending some time there every week could very well build you a really targeted list of followers that should position you in a favorable light if you take the time to give value.

Retweeting this message would be appreciated.

Bravo!

You have landing pages in place, you may have a blog or even a website.  But you’ve been wondering why you’re not ranking higher in the search engines.

Maybe it’s because you have been applying certain outdated techniques that are actually costing you that ranking or you are not doing things the right way.

I will start by giving you the very first tip on how to correct this problem. These are things I have had to learn.

A title tag tells the engines what your page is all about and it also appears in search results as well as in the browser space at the top.

So this is DEFINITELY where you should put your best keywords!

But we routinely see site owners making pretty basic errors with their title tags, costing them good rankings, and sometimes, even their credibility.

It is very important that you tag the title properly.

a. No tag?

Visitors will see “untitled document” in the search results, and the top of the browser, which makes you look unprofessional. No one will be looking for an untitled document.

b. Bad idea to use your URL as the title

Even if your url contains your business name, the product category and the name of the product, this won’t help your rankings.

What you have to remember is that your title tags are for Keywords.

c. Greeting the visitor instead of a keyword-rich title

Hey, don’t get me wrong.  Saying “hi” to a new visitor is great but that works only if you are actually greeting a real person.

A title tag is not the place for that.  Will someone search for a welcome message?

d. Using only single words in the title tag

Like anything, stuffing your title tag with single words will also not work. Use keywords in a phrase of about 70 characters  to describe and present your page at a glance.

Don’t know where your title tag is?

It’s easy to find and easy to change in your HTML code.  Just switch to HTML view in your webpage software, such as Microsoft Frontpage. Near the top of the page, between your “head” tags that look like this <head>, you will find the title tags:

<title>Network Marketing:-Proven Marketing Tips & Strategies</title>

In my next post, I will present the second most responsible error made my online marketers that cost them good search engine results.

“It’s easy! We do it for you.”

You go online and you’ll find tons of opportunities that guarantee outrageous money while they do all the work. Sounds too good to be true?

It usually is!

Pt Barnum always said “There’s a sucker born every day”. There will always be people who want to believe that getting rich is quick, easy and risk free. I may be prejudging here, but these people are lazy.

Network marketing is a unique business venture that appeals to many people but it is not easy. However, perseverance and hard work can bring financial success much quicker than any You will be selling your product but you are also selling people on the business model which can satisfy their financial goals for the future.

Thing is, the average person has mainly been exposed to the employee model and may not know a whole lot about having their own business.

They may not understand basic business principles. So coming across a “hands-off” system that can generate big bucks with no investment of time or effort and little money invested can be appealing to many.

But if these systems did what they say they did, then why would they need you?

They wouldn’t! In a real network marketing business you are contributing a monthly investment in time, money and indispensable human interaction.

I am not saying that automated systems are bad. On the contrary, some are excellent but in the end it still is only half the equation and building a relationship with your clients and prospects is what will insure your success for the long term.

Personal interaction and mentoring is the glue that holds an organization together. When distributors hit those “rough spots” in their business, the coaching and advice that they receive from you or any other leader is what will keep them going.

You are really getting paid for managing an organization. Help your people succeed by developing leaders.

This, automation cannot do! It takes a human being to do this and that’s why you’ll never get paid for doing nothing.

Plus, all systems – no matter how automated they are – still require a human being to monitor and manage them.

Nothing runs on its own but don’t turn against having an automated system to help you in your prospecting. It can be the difference between achieving success the first year rather than 2 years down the line.