The Keen Marketer

Get ready for 2010 with 12 tips for getting more people to read your content by using these quick and effective ideas.

If you are ever wondering how you can boost readership of your content then pay attention to these 12 tips that are certain to bring in the clicks you deserve. This is training you want to listen to.

• Writing articles that teach how to do a specific thing are hot. People want to know and will read them.  Publish them in article e-zines as they will provide backlinks to your site.

• In your emails, add a P.S. at the end of your letter with a tip about the size of a paragraph on how to, let’s say, improve your copy writing skills or where to get free video skins.

• Use words such “top 7″ or “top 5″ ways to do something. Using a list is easy for people to scan and get the tips fast.

• Especially easy is to leverage the news and linking that news topic to your subject at hand. This gets readers more inclined to read your content as they are already pumped by the media to start off with.

• People love to read about how others have succeeded.  They want to know what that person may be doing differently and then hopefully they can choose to do that too in order to succeed.  So go out there and interview someone that has something important to say.

• Publishing your own product and giving it away for free can increase your readership tremendously.

• Don’t forget to publish your business history or profile where appropriate. It will create trust and attract people to your content.

• Reviews about your product or someone else’s can be quite informative to those that it interests.  It shows that you can be unbiased and provide value with a fair assessment.

• Don’t  forget to use visual helpers in the content you create to make your point. People love examples, charts and  photos.

• Tell a story and use humor.  Telling a story activates the readers imagination.  Entertaining your readers can also be done using puzzles, games, contests, quizzes.

• If applicable, prove what you say by publishing resources that support your content. This gives you credibility and pushes you further up the expert ladder.  For example, you can reprint information with your opinion added, transcribe what happened at seminars or what someone said while you were there in person. Press releases are a great tool to get this information seen.

• Don’t be a stick in the mud and provide content only through the written word. Don’t forget audio recordings and video, MP3 files and podcasts.

Go ahead and start the New Year by implementing some or all of these ideas and make your content something everyone will want to read because it is vibrant and dynamic and delivers the value you want to serve your client with in the best possible way.

Many online business entrepreneurs sometimes get stuck as to how they can improve their profits.

That’s why I have 5 unusual ways you can do just that. Read On.

• So you want backlinks, right? At least that’s what your online training has shown you must do in order to get traffic toy our site. Well, why not offer to write articles exclusively for one site in exchange for a link back to your site? A win win situation.

• Work extra hard at keeping your customer service in good standing order by keeping in touch on a personal note or even send them a postcard. Snail mail is often overlooked but is an excellent tool and makes your customer feel appreciated with the personal touch.

• Run surveys often and ask your customers what they would like to see. A great free tool to do just that is SurveyBob. It’s versatile and has many bells and whistles you would pay for with other online survey tool suppliers.

• Review your site for navigation ease. Often, we build and build without thought of how hard or easy it is go get around. So act like a customer and go visit your site.  Jot down what needs to be tweaked. If all if great, then kudos to you.

• Just because your site is up doesn’t mean that nothing changes.  If you have freebies, then change them every once in a while or otherwise, if someone visits your page more than once and a long period of time has expired and the same things is still there, they will sense that not much new info has been added and that this site is neglected. And it may not be neglected but you have to show it by changing some things around.  Send out a notice to your list about the new freebie and keep your visitors happy so they will want to come back.

Recently, I listened to a taped interview with Dr. Pritchett, the author of “You 2(squared)“

Dr Pritchett mentioned 6 power moves that a person can learn and use to increase their ratio of success to 5 to 1.

• The Power of Positive Demeanor: When you meet someone, you body instantly reacts to the other person’s emotional state. This is the process of mirroring and is an instant response connected to brain cells called “mirror neurons.

These neurons sense what the other person will do, they tune into the person’s feelings and mirror what the person does.

To be an optimistic at all times and put this power move into play, carry yourself as an optimist would, so you can capture the first movement of influence from the other person rather than mirror that person’s emotional state.

• The Power of Positive Expectations: What you expect is what you tend to get. Do we not often hear this phrase: “Beware of what you wish for because you just might get it!” ?

If you believe in your team, then manifest this power move by giving recognition, encouragement, approval or even asking for other opinions. You will be showing that you value them and they will in turn emulate your behavior with their team. It’s all about duplication after all.

• The Power of Positive Attention: This power move is much like the last one except it differentiates between expecting positive results to making sure that the attention you give is a positive one rather than a negative one.

• The Power of Positive Guiding Questions: All questions are guiding questions, in fact. But it’s all in the way you ask these questions.

For example, someone at work asks for help. The person is already feeling less capable because they cannot finish their task. So instead of saying ” what do you want?” that furthers the negative aspect of that person’s inability to complete the task, saying something like ” what are you trying to accomplish?” would move the focus off the person to the task that needs to be done.

• The Power of Funny: Humor says it all. Studies have shown that the most successful executives use humor and approval more often than less successful executives.

So make light of a situation if appropriate. It relieves tension while still getting to the task at hand in a more positive way.

• The Power of Playing To The Sweet Spot: This power move is very powerful in and of itself. It is your ability to know people well enough to put them in a position where they can do their best.

It’s about recognizing each person’s abilities and acknowledging their abilities by asking them to further develop these abilities in situations that are best suited for their specific abilities and where they will do their best.

You will encourage and empower others by playing to their sweet spot.

The above power moves can be seen in all extremely successful leaders. But remember that success is not instant and even these successful leaders had to learn these skills from other successful leaders.

And great network marketing training will be the foundation of creating your 5 to 1 ratio of success.

Want to create videos like this?  It’s easy, fun and quick.

What is edification?

“Edification”is the act of speaking or writing highly of someone, building up his or her credibility.

Everyone has some exceptional qualities, a reason why they should be treated and listened to with respect. “Edifying” is the honest and sincere process of making those qualities clear to someone new.

And if you wish to show your respect, mastering this skill will only add to the respect others will feel about you too.

Edification is not hard to do. Edifying is simply explaining to someone in a few sentences why they should trust a third party you are about to introduce to them. It should communicate quickly, simply and sincerely why you consider that third party to be an authority and why what they have to say is both important and believable.

It will elevate you by association. A 3-way call is a great way to apply this concept.

Let’s say you are presenting your prospect to someone to a leader in your upline.

You could say something lie: “Sarah, I’d like you to meet John Smith. John has been in Network Marketing for 30 years and really understands what makes an opportunity exceptional. John is a top achiever in our company and is one of 3 people who became a Millionaire in only 2 years and has built MANY successful Teams.

He is my Team Leader and I feel he is the best person to explain why this opportunity might be a
good fit for you. John, this is Sarah. Sarah finds the fact of starting her own homebased business very interesting and she is very motivated, cheerful and has amazing people skills. I think Sarah will be a valuable asset to our Team”

What you have now achieved  is to explain to Sarah the reason why John is on the phone with you, what his qualifications are and why she should listen to what he has to say. At the same time, you have made Sarah’s  exceptional qualities clear to John, and boosted your own status by your association with both of them.

Using edification the right way will make for a very effective 3-way call.  But don’t forget that edifying someone can be applied to all types of situations, not just by phone.  Learning a concept such as this is found in exceptional network marketing training.

I love Mike Klingler. His articles always make me think.

In his latest post, Mike talked about duplication and how network marketing companies stress duplication to their business builders.

Yes, duplication is important, but as Mike says, is duplication what makes a six figure income earner or is there something else going on in the background that is not so evident?

He explains it as “influence”. People can’t respond to a system but they do respond to a person’s attitude, leadership qualities, confidence and positive mindset.

Learning how to use a system is easy, but developing our “Influence Factor” is important when marketing any business but crucial, especially for online marketing.

To attract others you have to have something about you that is seen as attractive in the first place. It’s not all about the money. This part actually becomes easy once your “Influence Factor” has reached a wider audience.

A good example is how Ann Sieg and Mike Klingler, on their own, had built their influence factor into a successful business filled with members. But look at how much wider they have spread their reach by combining actions towards a single goal.
It’s by taking time to build a solid foundation erected on business principles and collaborative strategies that they have built a marketing funnel reaching tens of thousands.

But they did not get to where they are overnight. They first started to build their “Influence Factor”.

How?

They didn’t allow other people to sabotage their efforts and kept a positive mindset by continuously striving to better themselves learning more and more about their business and what was really important to the consumer.

Mike takes the development of our “Influence Factor” to another level. He stresses the importance of learning less obvious and even more powerful skills and insights and how to apply them.

He rates collaborating and partnership or Joint Ventures right up there with understanding your business processes intimately. In order to know your business, you must be able to assess its viability and long-term objectives. Using help from others and building teams that focus on the same goals are also crucial steps. Don’t forget market research to find what problems you can solve for your prospects.

As you build a solid foundation with great content and apply skilled copy writing to your work, you will be leading with value and closing the sale in one shot.

These skills have to be learned just as Mike and Ann had to learn them and Renegade University is the first FREE step, one can take. And as you grow your skills, an upgrade to Renegade Professional is a natural progression. This part of the training has helped me dot the I’s and mark the T’s.

But from what I can see, the ultimate in learning the deeper concepts of marketing as it relates to partnerships, JVs and collaborations is found in Renegade Breakthrough.

Mike says we will learn a new language and view the world from a different perspective as we perceive our place in the big picture and become BIGGER and BETTER at attracting without trying.

Let’s get back to duplication for a moment. It is being taught in all network marketing companies and professed as the single most important skill one can learn. But if you consider the “influence”a very successful networker has, it’s easy to see how the “Influence Factor” is the most important factor to consider and the true reason for some earning more than others.

Develop you and grow your influence as your learning curve grows because in the end, what you are developing is actually your “Influence Factor”, which no system, no matter how complete, can duplicate.

While scrambling to qualify for  Super guide with Renegade Professional, we were given a spread sheet template by an enterprising guide to help us keep track of what we had to submit in order to qualify.

This template proved to be quite handy as it kept track of the articles, hubs, squidoo pages and blogs and the links to each item, very clearly and easily.

That’s when I realized that we should all have a spreadsheet to keep track of our links once they are bookmarked.

There is no more frustrating time than when I have to go back on what I’ve done because I forgot where and what I’ve bookmarked.

So I created a spreadsheet to solve this problem.  You can download it for free here: At a glance

Now it’s not complicated.  Just keep it open in your desktop and whenever you have new content put it in the proper area.  Now the next time you bookmark it or link it to something else, just go and mark and “X” in the proper row.

Of course, you will need to modify it as I just put a few categories that one may be using.  Just change it to suit your needs.

However, the idea is a sound one and should save you some time when you wish to see At a glance if that item has been linked or bookmarked.

Watch Mike Klingler and Ann Sieg as they talk about network marketing coaches and how they can market their time.