The Keen Marketer

Your main operating system (MOS), the one upon which all of your training depends upon can be explained simply:

Expose: teach your associates the true meaning of network marketing if they don’t already understand the concept

Involve: help them get started and get a commitment

Upgrade: encourage them to go for the gold (upgrading will happen as a natural process of your hard work, but can happen more quickly if you are pointed in that direction right from the beginning. Remember that as you upgrade, so does your compensation increase.

Network marketing is a very simple business that can have very big rewards.

Your goal is to work with people that:

• 1. are eager to learn
  2. ask for help
  3. excited about the business
  4. make a commitment and use the product
  5. set goals
  6. are fun to be with
  7. never see the glass as half empty

Zig Ziglar says: “You can have anything in the world that you want, simply by helping enough other people to get what they want.”

Many people have no idea what multi-level marketing really is!

There are 2 things to look at when defining this term:

1. Marketing: moving a product or service and
2. Mutli-level: a system of compensation associated with it

It’s just as simple as that!

Oh yes, the first response is that it’s a pyramid. Let me address this topic clearly.

First of all, pyramids are illegal. There never is a valid product or service associated with it.

In a pyramid, one is at the top looking down. If you work for someone else, then you are in a pyramid structure. Your boss owns the business and you help him/her to make money. Your value is limited to what you get, based on your hourly wage or salary.

In a networking atmosphere, one is working for oneself but not by oneself.

This inverts the pyramid to bring you income based on the total of involved individuals with whom you work. They make money because you helped them to make money. In turn you are compensated for your efforts. Everyone is helping everyone to succeed.

There are 3 basic methods of moving products:

1. Retail: This entails buying your product at wholesale cost and selling it for a profit. Any time you purchase something from a store, that is selling to you at retail.
2. Direct Sales: Includes door-to-door, home parties, Tupperware parties, mail order, etc
3. Multi-level: Not to be confused with any of the above especially direct sales

Most objections people have regarding MLM are due to NOT REALIZING the differences between MLM and direct sales methods of marketing.

These next points are what set multi-level marketing apart from direct sales:

• You are in business for yourself but not by yourself
• You have the privilege of buying your product at wholesale which gives you the option of retailing it should you wish to make a profit
• You have the option of letting your sales come as the natural result of building your organization. If each of your business partners adheres to the multi-level philosophy where each associate uses what they need to stay active each month, then there would never be a need to sell. It just so happens that as you consume, you will be talking about how great you feel, if this is a health product, and you will naturally pick up customers whether you like it or not.

What about selling you say? You hate selling?

Well, you really are in the business of providing information and coaching others how to do the same. If you like to sell then it’s your option to add that to your portfolio, but if you really are doing this business in its true sense, then selling for profit is not required.

If done properly, you will constantly be working only with your warm market which grows exponentially through your business partners. There will never be a need to “SELL” someone on the opportunity or product.

It will all hinge on the training you received and are providing. You must

• build your business by teaching the same concepts
• not worry about selling as you will pick up customers by default
• and strangers will come to you instead

However, none of the above will be effective unless you are ready to do 3 things which will ensure your success.

But before you read what those 3 things are, you will not get anywhere unless you have a desire to succeed. Ask yourself what % of a hundred your desire reaches. It takes no less than 100%.

3 things to ensure your success:

1. Sponsor someone knowing that you must
2. Commit to teaching them all that you know and be
3. Willing to help them build a successful business of their own

If they fail, then you may have failed in your training approach. Review your steps and see where you could improve. If the fault is yours then become a better trainer. If the fault is theirs then you will be better equipped to recognize the signs of someone not committed to success and drop them. Not everyone can be coached.

On to the next!

Your goal is to only work with people that have a DESIRE to be as successful as you are or want to be.