The Keen Marketer

Albert Einstein said:”If you’re going to live a happy life, tie it to a goal and not to people or things.”

This philosophy especially applies to network marketing.

Goal setting is something you have to do right from the start for yourself and teach your business partners as well as your product users to do the same.

If you want to achieve what you want in life, no one else is going to do it for you and therefore, before you even share or work with people, you must set a goal.

You need to know where you are before you get where you want to go.  When travelling, let’s say you’re going to the Caribean, you will need to plan what plane, hotel and itinerary you will have.

Your business in network marketing needs the same attention.

It’s not enough to just build but if you follow the  S.M.A.R.T. formula you will be achieving.   So how does it work?

S: your goal must be specific. if you want to achieve a certain amount of commission, name what that amount is and what you have to do to get it

M: your goal must be measurable. How much time will you commit each day in order to achieve it?  If 2 hours a day is what you can give it, that’s fine but you will need to see whether the goal you set is achievable with only 2 hours a day to devote to it.

A: you need to share your goal with someone so you can be accountable to a live breathing person.  Even if you don’t reach it within your desired time line, you will have at least committed to it in the first place.  Telling someone else keeps you motivated.  No one likes pie in the face for not trying.

R: your goal needs to be realistic.  This one goes hand in hand with measurable.  If you’re goal is too large to achieve in the short time your set, there is a possibility you might get discouraged and give up.  Just be realistic taking your experience and time under consideration.

T: give yourself a timeline.  Without a deadline, you cannot measure how far you are getting.  Want to enroll 5 persons next week?  Then make it your goal and give yourself a number to go by.

Your goal will change often and you will have more than one.  It’s a good idea to break them down into time intervals, let’s say every 3 months and review accordingly.

To help you set goals that qualify under our S.M.A.R.T. umbrella, your company will have provided you with tools to facilitate setting up product and business goals.  The next step is to put it all into action because a goal without a plan is just a wish.

I stopped wishing when I started with my networking company because all the tools I needed were there to guide me on to success.

When team building, you want to make sure that your new people get off on the right track right from the beginning.

The key is to make sure you plug your people in and you keep them plugged in.

How do you do that?

There are a few ways you can approach this question.

One very simple solution is to create a profile on a social bookmarking site such as Facebook or Twitter. You then invite your clients and associates to join you and that way everyone is interacting and can stay connected.

The other method is to start an email newsletter that has different information for clients versus those who are in the business.

To get your list started, on the very first day you sign up a new associate, forward the email to your upline leader and several other leaders so that they can add this person to their list.  Your new associate will be welcomed by several people in the new family.

More than just staying connected, this strategy can prove to be a life saver for a business builder that may have lost their upline support and find themselves floundering to find help.

You can also categorize your list by state and provinces as email providers may not allow sending emails to really large lists.

I find that Gmail has a really easy interface to send emails to groups.  I’ve started to keep my lists there and find it very flexible.

Remember that it is structure that creates freedom and not letting your people get lost is what will keep that residual income dribbling into your bank account for many years to come.

As I’ve said before, it all starts with the training.

Today’s tidbit pertains to the right use of a very special tool: 3-way calling.

A favorite one to use is the 3-way calling feature.  We all know how that training works.  You get a prospect online and then you call a 3rd party, someone in your upline, and everyone is linked so that a more experienced person can add their 2 cents  to better inform the prospect.

This is great for 4 reasons:

1. It makes more efficient use of your time because you’re not driving miles to get to your prospect.
2. It’s cost effective because you’re not having to pay for gas with today’s prices and pay for a coffee or lunch if you’re meeting at a restaurant.
3. It’s the right use of leverage as you are leveraging other people’s efforts and time
4. It’s duplication put into practice.  You are showing your new recruit right off the bat how to leverage.

Now all the above points are very valid and point to the value of the 3 -way call.  However, there is one more aspect of 3-way calling I would like to bring to the table.

Many of us may be thinking that we should be using the 3-way call with only our up-line associates since they are the most experienced and most successful.

But we would be missing the whole purpose of the 3-way call benefits.

What about the prospect’s needs?

If your prospect is looking at only wanting to be a product user, then consider doing a 3-way call with another person in your downline that may have had similar needs.

Putting these two people in touch in a 3-way call is actually brilliant as your associate will be able to identify with this prospect in ways you may not be able to.

Another positive aspect of going down instead of up  is the fact that it edifies your associate as a person in whom you recognize value for their opinion.  It also makes them feel important.

Everyone is equal, so it’s not necessary to go up all the time.  Going up however is more important when yu are looking at signing up a person who is really interested in the business.  Then putting them in touch with a wonderful up-line leader is great.

It all starts with great training and a great team.

Being in network marketing is simple but when it comes to applying what we learn, there is a learning curve involved especially when understanding and learning how to use leverage.

We know that we will be leveraging other people’s time and efforts to benefit us and others in our team.  But how do you really do that effectively?

First of all, this is a business in which you are not alone. If your team is a great one, there will be daily training calls, weekly calls and even corporate calls to tap into.

It’s easy as one two three.

Just invite one person on a call each day.  This way they will be getting the training they need and you will have more time to prospect rather than be tied down with training calls to your team.  This is leveraging at its most simple.

The advantages of doing this are really clear.

Your associate will get the right training and tips they need to be successful, in the same manner you did yourself.  It is duplicable and offers flexilbity.

Using the 3-way call is another under-rated tool.

The more you learn to use the 3-way call, the more your business will explode.  Use it even with someone that is not interested in doing the business.  It will offer comfort to the product users and expose them to other people’s stories.

Remember that it is the story that sells.

If you are not comfortable with 3-way calling yet, then practice using the 24/7 replay line.  Just ask your prospect to listen to the message that you go and get for them.

What could be simpler?

It all boils down to you working in an environment that provides superior training that will allow all associates to be as successful as they wish depending on the energy they give their business.

No matter what, it is a recipe for success!

“It’s easy! We do it for you.”

You go online and you’ll find tons of opportunities that guarantee outrageous money while they do all the work. Sounds too good to be true?

It usually is!

Pt Barnum always said “There’s a sucker born every day”. There will always be people who want to believe that getting rich is quick, easy and risk free. I may be prejudging here, but these people are lazy.

Network marketing is a unique business venture that appeals to many people but it is not easy. However, perseverance and hard work can bring financial success much quicker than any You will be selling your product but you are also selling people on the business model which can satisfy their financial goals for the future.

Thing is, the average person has mainly been exposed to the employee model and may not know a whole lot about having their own business.

They may not understand basic business principles. So coming across a “hands-off” system that can generate big bucks with no investment of time or effort and little money invested can be appealing to many.

But if these systems did what they say they did, then why would they need you?

They wouldn’t! In a real network marketing business you are contributing a monthly investment in time, money and indispensable human interaction.

I am not saying that automated systems are bad. On the contrary, some are excellent but in the end it still is only half the equation and building a relationship with your clients and prospects is what will insure your success for the long term.

Personal interaction and mentoring is the glue that holds an organization together. When distributors hit those “rough spots” in their business, the coaching and advice that they receive from you or any other leader is what will keep them going.

You are really getting paid for managing an organization. Help your people succeed by developing leaders.

This, automation cannot do! It takes a human being to do this and that’s why you’ll never get paid for doing nothing.

Plus, all systems – no matter how automated they are – still require a human being to monitor and manage them.

Nothing runs on its own but don’t turn against having an automated system to help you in your prospecting. It can be the difference between achieving success the first year rather than 2 years down the line.

Get a grip people. If you’re in network marketing you’re in sales.

It’s always nicer to say that you are sharing though. At least I like to think of it that way but I do realize that underneath it’s sales.

So you’re a beginner and you were told to share with family and friends. Were you trained first?

If not, you are not being prepared properly and are being set-up for failure.

Sharing does sound less confrontational than selling and approaching your family and friends is less stressful, I admit that. But it gives a false impression of being easy. That’s one thing network marketing is not. It is simple but not easy.

The main reason people are told that it’s sharing is because everyone hates being sold to and sharing gives it a much cozier feeling, which can be ok if done right.

Although your role changes when there is monetary compensation involved, this should not deter you from tapping into your warm market.

Understanding this early may save you some sleepless night. But also understanding this should motivate you to learn effective sales skills.

Just recommending your products to people you know is not enough. You need to give them a good reason to buy from you.

Just because someone is your friend/relative does not mean they will or should spend their money with you.

It is not wrong to approach your warm market, in fact you should not need to go out of your warm market, but you have to give them strong enough reasons to buy your product rather than Joe Blow’s who lives next door.

You have to address their needs! Money is secondary to the help you can provide this person whether it is with a new product or even with the business opportunity attached to your product.

What does that person need in their life to improve it? And how can your product or business op address that need?

Good upline training will get you ready before you approach anyone in your warm market. If that is not the case, then find someone that will help you and be there at every step of the way.

There is nothing to stop you from making residual income while working your business in network marketing.

If you are not familiar with affiliate programs, let me educate you.

If you find a product that really interests you and that you deem to have good value, very often the creator of this product will offer affiliate opportunity. All this means is that you will have the right to sell that product and get paid for doing it. What you get paid depends upon the creator or the company holding the product.

Clickbank has one of the biggest affiliate programs around. There are also other programs that teach you how to set up an internet business and others that offer you the possibility of growing a list of names of your own for you to market to.

Some of these are:

• Building on a budget
• The seven great lies of network marketing
• MLM traffic formula

If you have read “The Science of Getting Rich”, then you will be applying all the concepts and tools you can to every part of your life.

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Using the affiliates programs are just a smart progression to creating residual income and it’s fun! If learning how to do this is a concern to you then consider training with someone who has learned the ropes and coaches others on how to go about it. back to school.

“Remember that you create your desires whether good or bad, that’s why you are often told to watch out what you wish for.

W. Wattles in his book says it very clearly:

“There is a thinking stuff from which all things are made that in its original state permeates, penetrates and fills all the areas of the universe.

A thought in this substance produces the thing that is imaged by the thought.

Man can form things in his thought, and by impressing his thought upon formless substance, can cause the thing he thinks about to be created.

In order to do this, man must pass from the competitive to the creative mind; otherwise he cannot be in harmony with the Formless Intelligence, which is always creative and never competitive in spirit.”

One very important aspect of creating is your grateful heart. The grateful heart will be the most important wheel of your organization because without it, your associates will leave you behind after a time and your organization will no longer flourish.

There are basically four parts to the basic training you will be learning and teaching. If these four things are done consistently, there will be no room for failure.

Keeping it simple is the key and remember that you are teaching the true meaning of what it is to have a multi-level business at all times.

So how do you do that?

This next exercise may be simplistic in context, or so I thought the very first time I did it, but in reality, it really imprinted on my mind the power of MLM and it’s as easy as 2 x 2. It will also keep your people motivated.

In fact, it is 2×2. This is teaching the concept of multiplication. You first sponsor 2 people. Then you help them sponsor 2 of their own. Now help them sponsor 2 each. Wash and repeat one more time for 3 deep.

Going 3 deep creates a solid foundation.

Look at the picture here and start by writing down 2×2. You have 4 and then 8 and then 16.

Now don’t be shy, no one is looking but I guarantee that you will feel the difference as you continue with this exercise.

Let’s say that you sponsor 1 more and help your 2 associates sponsor 1 more person. You are now looking at this next equation with 3×3. Notice how the 81 is better that 16.

Let’s add one more person so that you are now working with 4 people and helping them work with 4 and their 4 also.

It’s doesn’t take a brain surgeon to see that 256 people is way better than 81.

Let’s finish with 5 sponsors working their 5 associates. You now have an incredible organization of 625 individuals.

Now all this happened just by sponsoring over a period of time, only 5 people.

Don’t you think that the volume generated by 625 serious people who want to make their business work will provide you with an income that no day job can do? Of course and more depending on how good the company plan is.

Since you should only work with 5 people at a time in order to be effective, you avoid stress and provide outstanding training.

The initial training is the foundation you are laying and just by learning this very simple mathematical presentation you are opening the door to understanding and success.

To summarize: there are 3 essential criteria that each associate will abide by:

• use the product…your positive results will help build your story…remember that fact tells and story sells. It’s the emotion which will get someone’s attention ie: let’s say your product results are weight loss, it will be your excitement at having lost weight and how you feel that will grab the person you are talking to. Go see an example of this here.
• each associate must make a written commitment. This is easily handled with a specific form that you make each person sign. Signing binds the commitment into the brain
• Set goals that are: 1. specific 2. measurable 3. accountable 4. realistic 5. timed

Your sponsor is teaching you these techniques and you are teaching your associates. What could be easier?

Many people have no idea what multi-level marketing really is!

There are 2 things to look at when defining this term:

1. Marketing: moving a product or service and
2. Mutli-level: a system of compensation associated with it

It’s just as simple as that!

Oh yes, the first response is that it’s a pyramid. Let me address this topic clearly.

First of all, pyramids are illegal. There never is a valid product or service associated with it.

In a pyramid, one is at the top looking down. If you work for someone else, then you are in a pyramid structure. Your boss owns the business and you help him/her to make money. Your value is limited to what you get, based on your hourly wage or salary.

In a networking atmosphere, one is working for oneself but not by oneself.

This inverts the pyramid to bring you income based on the total of involved individuals with whom you work. They make money because you helped them to make money. In turn you are compensated for your efforts. Everyone is helping everyone to succeed.

There are 3 basic methods of moving products:

1. Retail: This entails buying your product at wholesale cost and selling it for a profit. Any time you purchase something from a store, that is selling to you at retail.
2. Direct Sales: Includes door-to-door, home parties, Tupperware parties, mail order, etc
3. Multi-level: Not to be confused with any of the above especially direct sales

Most objections people have regarding MLM are due to NOT REALIZING the differences between MLM and direct sales methods of marketing.

These next points are what set multi-level marketing apart from direct sales:

• You are in business for yourself but not by yourself
• You have the privilege of buying your product at wholesale which gives you the option of retailing it should you wish to make a profit
• You have the option of letting your sales come as the natural result of building your organization. If each of your business partners adheres to the multi-level philosophy where each associate uses what they need to stay active each month, then there would never be a need to sell. It just so happens that as you consume, you will be talking about how great you feel, if this is a health product, and you will naturally pick up customers whether you like it or not.

What about selling you say? You hate selling?

Well, you really are in the business of providing information and coaching others how to do the same. If you like to sell then it’s your option to add that to your portfolio, but if you really are doing this business in its true sense, then selling for profit is not required.

If done properly, you will constantly be working only with your warm market which grows exponentially through your business partners. There will never be a need to “SELL” someone on the opportunity or product.

It will all hinge on the training you received and are providing. You must

• build your business by teaching the same concepts
• not worry about selling as you will pick up customers by default
• and strangers will come to you instead

However, none of the above will be effective unless you are ready to do 3 things which will ensure your success.

But before you read what those 3 things are, you will not get anywhere unless you have a desire to succeed. Ask yourself what % of a hundred your desire reaches. It takes no less than 100%.

3 things to ensure your success:

1. Sponsor someone knowing that you must
2. Commit to teaching them all that you know and be
3. Willing to help them build a successful business of their own

If they fail, then you may have failed in your training approach. Review your steps and see where you could improve. If the fault is yours then become a better trainer. If the fault is theirs then you will be better equipped to recognize the signs of someone not committed to success and drop them. Not everyone can be coached.

On to the next!

Your goal is to only work with people that have a DESIRE to be as successful as you are or want to be.