The Keen Marketer

Factors of A Good Sales Page

Crafting useful sales correspondence is definitely a technique that can take some time to understand. You will find there’s delicate harmony somewhere between sales and also information and facts that must be met to ensure they achieve the best conversion rates. If you come on too tough , it is going to turn off readers. Listed here are the fundamental things you should do in order to make the sales letters the most impressive they could be.

Relating Together With Your Audience

For those who fall straight into a pitch about how precisely fantastic your merchandise is , it is likely to fall on deaf ears. First thing you want to do is simply hook up with your primary reader’s simple requirements , as well as exactly what problems they may have that your product/service can certainly fix.

Focus On the Reader

You shouldn’t prepare your sales letter as if you happen to be corresponding with your niche all together. Help it become personalized. Talk to the reader like they have been an old pal you’ve not seen for some time , and you’ve got something they really will need , given that they have difficulties , and you can make their own everyday living a lot better.

At all times use a recipient’s full name while you are addressing each of them inside a document. A dreary entry that doesn’t symbolize a person is probably a form letter published for the world , not really that viewer precisely. Want to guess where those commonly finish up? Junk mail.

The 10 Second Concept

The simple truth is in any form of re-writing , and especially a fact in promoting , readers have brief attention spans. They also have almost no time , and have really occupied lives. They aren’t gonna fritter away their own time period reading through flat content. Grab him or her , not to mention undertake it rapidly. You may have approximately ten seconds to obtain their interest. That comes down to around the 1st line of copy. When you’re commencing your document , pay pretty close focus on that most important sentence , it could be really the only opening you’ve got in advertising your product or service. Let Them Have Just about every Possibility to Buy Your Item Don’t wait until the end of any pitch to present subscribers some sort of prompt to purchase your product , or even go to your web site. Whatsoever your sales document is made to market , make sure it offers plenty of possibilities where a reader can choose to do what you look for these folks to perform. Work in the offer several times inside a 2 or 3 page document , always letting these folks understand that the end result will certainly be a resolution for the point you’re making during that distinct area of the letter.

Ensure They Know Very Well What They Must Implement

The most common blunders beginning promoters have is they are scared to share with viewers exactly what to complete to be able to get their product. They might let them know the reason why that they need an item , and that they should buy that , however are frightened of being pushy concerning letting them know precisely how to go about purchasing it. Which often defeats your whole goal. Be sure your sales letters summarize the actual process people can get what they desire from your business , and you’ll create your income.

There is no doubt that web page audio significantly increases results. If you’re not using audio on your sites, you’re making a mistake. It will boost your opt-in rate. Audio increases sales.

But why?

It’s not hard to figure out. Audio breaks the silence of the web. It adds a human touch to your site. And adds the feel of a real live person. In short, it makes your site come alive. And this aliveness creates more interaction with your visitors.

Some more benefits

There are actually two profit boosts from using audio. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. Instead of having to pay a professional to write you a great sales letter. You can just add your own audio. An authentic message from you will do more than the best ad copy.

You’ll get more subscribers, too. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Enter your email address in the form. A simple message like this will increase your opt-in conversions by 305% or more!

Some web audio ideas

Add a welcome to my site message on your main page. Most websites are cold and in-human. Grabbing their attention like this helps you keep them on your site.

A guided tour. Just like in the opt-in example. Use an audio message to lead your visitors through a process. And take them all the way through buying your product.

Product testimonials are great. A written testimonial is good. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. Using audio makes it much more believable. And that increases your results.

Here’s a bonus tip

What about creating an entire product using audio? You’ll be able to produce audio products faster than any other kind. And your customers will be very happy with the product. Podcasts are still popular, so this is a great format. And once you record the audio, you can pay someone to transcribe it for you. This much easier than writing the eBook yourself!

Is adding audio hard?

It’s actually really easy. You can find a lot of programs that create audio buttons for you. There’s no knowledge required on your part. The software records the audio, creates the button code, etc. Just paste the code you copy from the software. You don’t need to even consider this part.

Summing it up

Here’s a recap of the benefits. Setting up some web audio will do wonders for all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. You’ll be one of the few you use these strategies. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today.

Amazing tool does the job!

So far I’ve covered keyword mistakes such as the improper use of title tags,  meta tag misuse and keyword stuffing.

This post explains how using irrelevant keywords to attract more traffic is not a good tactic.

It works this way.  Let’s say you found some really good keywords that have very low competition but show great traffic numbers although they’re not quite the right ones that fit your website.

You will not find an increase in sales doing that because once there, your visitors will see they were tricked on landing there and they will just leave. You certainly don’t want to be reported as spam site to the search engines.

Another big mistake by many marketers is useless content.

You  need a lot of great content to keep those visiting your site interested and wanting to come back for more.  There’s all kind of low- quality articles and blogs out there who do it just for no other reason than getting better rankings in search engine.

This goes completely against the attraction marketing philosophy and should not be considered.

If your reputation and credibility is important, then you will avoid these questionable tactics.

It’s all about learning from those who know how to do things right from the beginning.

While scrambling to qualify for  Super guide with Renegade Professional, we were given a spread sheet template by an enterprising guide to help us keep track of what we had to submit in order to qualify.

This template proved to be quite handy as it kept track of the articles, hubs, squidoo pages and blogs and the links to each item, very clearly and easily.

That’s when I realized that we should all have a spreadsheet to keep track of our links once they are bookmarked.

There is no more frustrating time than when I have to go back on what I’ve done because I forgot where and what I’ve bookmarked.

So I created a spreadsheet to solve this problem.  You can download it for free here: At a glance

Now it’s not complicated.  Just keep it open in your desktop and whenever you have new content put it in the proper area.  Now the next time you bookmark it or link it to something else, just go and mark and “X” in the proper row.

Of course, you will need to modify it as I just put a few categories that one may be using.  Just change it to suit your needs.

However, the idea is a sound one and should save you some time when you wish to see At a glance if that item has been linked or bookmarked.

I hear it everywhere now.  It’s called “attraction marketing“.

That’s where you attract others to you by providing them with something valuable. Information can be that something and if what you give is more than what you get, you will see that your profile as an attractive person to listen to will rise gradually.

People love to follow a leader.  But not just any leader.

This leader must demonstrate that at least they know more than you and can prove what they know by the success they have obtained applying their strategies.

One great tactic of attracting others is to start using “forum marketing“. It can be a very powerful strategy to generating leads and building your business.

However, many newcomers that get on forums just do it all wrong.  There is a definite technique and it comes down to applying what is again called “attraction marketing”.

I highly recommend you think about using forum marketing in your overall marketing plan.  That surely is an area I plan to pursue more of in the future.

So get out there and make the connections you need to promote yourself as a leader by learning from other leaders in the industry.

What really set me straight about this “attraction marketing” concept was this free information from one of the most attractive leaders in the industry.

Here’s to YOU!

When we introduce our products to others, we always emphasize the benefits they will provide the user with.

But how many of use think about using reverse psychology?

What I mean by that is using a little marketing technique that we fall for all the time called “loss aversion“.

Humans are very funny creatures.  The idea of losing something is twice as psychologically powerful as gaining something.  This has been proven scientifically.

Let’s try to apply this to a product. If I was selling you something  and I convincingly made the case for a REAL loss you might experience in the future, and I showed you that my product could spare you future pain, would you be motivated to buy it?

I’m not saying you should become a fear monger during your product presentation but if you can figure out a LOSS that your prospect may suffer if they pass on your offer, then certainly don’t be shy to spell it out.

See, if your message relies too heavily on the POSITIVE outcomes your products or services can deliver, people become resistant.  People hate to be sold to but love to buy. However, they are more receptive when you’re describing the nightmares they can avoid.

Take yourself for instance. Are you likely to listen to a stranger who wants to sell you something to make your life better?  Probably not. That little mental alarm goes off and your suspicion antennae start rotating.

But meeting a stranger who wants to sell you something that will help you escape a terrible fate, is another story..one you are prepared to listen to at least.

So using “loss aversion” can be a great tool to get inside the prospects defenses and show them that you’re really out to help THEM, rather than take advantage.

My tip for today is show your prospect that they can avoid a REAL loss that only your product can help with.

I must caution you here to use “loss aversion” only when its appropriate and when there is a REAL risk that your product can help your prospect overcome.

Creating fear for effect only is not ethical and you will suffer for it in the end as your prospect will lose confidence and respect for you.

If in doubt about how best to use “loss aversion”, don’t.

Are you being coached by competent trainers that give you all the tools you need for success?

I just wanted to talk briefly today about using promotional post cards as an excellent tool for prospecting.

Postcards are efficient, very easy to create and can be a very powerful marketing tool.

Now you can snail mail post cards but you can also email postcards which are much more economical and just as effective. Why?

Because postcards are sent after you’ve created a bond between you and your prospect.

The person receiving it is expecting it and wants to hear what you have to say.

They’re useful for customer up sells and cross sells, direct purchase, lead generation and brand awareness. It’s truly amazing how an effectively written postcard e-mail will do the trick.

A promotional postcard e-mail sometimes promotes an event, but not always.

Here’s a quick example:

If I helped you get started in an online business from home, and in a few short years you were earning enough money to retire and still make a good income and live the lifestyle you always wanted to live, would you send me a Thank You note?

Well, that’s what I want to do. Please take my tour at the following web site.

You could also try the promotional teaser – an e-mail that is exactly what it says it is – it teases you, leaving you wanting to know MORE.

Again, here’s a couple of quick example so you get the idea:

Subject: Lions and Pigs

Be there when we need you!

Now you could really make things more interesting by sending an audio postcard. There are membership sites which already contain everything you need to do this for a nominal monthly fee.

I used one when I first did my cleansing program and sent it to all the people on my warm contact list. The response was clearly positive. Click here if you want to listen to my first recording.

It has become a tool I use a lot now even just to send a hello to someone I love.

With the advent of the internet, network marketing has changed so much that one can hardly follow the old ways anymore. Sure you can do it the old way and succeed but it is so much harder than it needs to be.

According to research done by tax preparation services, only 1 to 2% marketers earn substantial incomes. That means that 98% never reach a positive cash flow in their business.

So, being a newbie can be a challenge and there are many don’ts you should be aware of before launching yourself into network marketing.

The first don’t is about sharing your product with everyone right away. Ignorance on fire can be ok, but you really must be provided with training of some kind before you even open your mouth. If not, then you will be wasting your time and that of others and you will quickly get discouraged.

At first, most of us suffer from verbal diarrhea and overwhelm the prospect with too much information. So much so that the next time they see you, they want to run away.

Good training teaches you to shut up at just the right time.

Another newbie faux pas is to think that this business is for everyone. If you’re taught that anyone can do this business, then no wonder you’ll be quitting soon. It should be for everyone but not just anyone has the commitment and will to do this type of business.

If you’re taught to hype and exaggerate claims about your product, you are being unethical.

This is a no no. If you have positive experience, then by all means share your story, if not, then why are you promoting this product in the first place?

If you’re taught to place more emphasis on motivation and belief than learning the fundamentals of sales and marketing, your success may be questionable. A great team will have all the tools needed to educate you.

If you’re taught that your company’s product is the greatest with the best comp plan in the business, then reconsider your position, as there are most likely better plans out there. You just haven’t seen it yet.

If you’re taught that everyone is your prospect, you may be making more enemies than friends.

People don’t want to have anything forced on them. Yes it is important to get customers and some of those will become business partners but it has to be a conscious choice.

In the mean time, keep them informed about the product or special occasions that might peak their interest in joining you later on.

Most often it’s a lack of information that holds a person back from joining you. That’s why follow-ups are gold in this industry and that the drips you let drop on those that said no in the first place, may create a pond ready for swimming in one day.

The key though is to implement an effective marketing system, which will allow you to spend twice as much time in front of interested people and literally double your results immediately.

When you have that kind of marketing machine working for you, you’ll see more cash in your pocket, be less stressed and enjoy real results motivation. You also won’t have to work nearly as hard to get results…and your distributors will be more than grateful at having chosen you to do business with.

John Gray of “Men Are From Mars and Women Are From Venus” personally sponsored Rhonda Collier into my business opportunity and she had some really good tips when it came to team work.

T: Together: Connecting with people and gathering the right minded people takes time .  You must be ready to listen to their needs and discover the person’s greatness, that is why we share our story together as a team so that this person can identify with others who have gone through the same thing.

E: Everyone: Everyone needs your product but not everyone may be open to the opportunity.  That is why followups are so important because you are supporting this person in their endeavor and using the team to further give support.

A: Achieves:  You are not in business by yourself.  There are others who have your interests at heart because if you succeed it helps them succeed.  It is always about helping others get to where they want to go as it is for your up-line to help you get where you want to go.

Tools such as 3-way calls and training ensure that the team is doing similar challenges so all are on the same page, ie dupllication.

M: More: This is where leverage is really clear.  As your team achieves more, the hours and time you have invested in doing your part the right way also gets multiplied by the others on your team doing the same actions as you.

More actions = more revenue back to you.

Everybody wins!

And don’t forget to have fun.  Do things you love to do and get together for events whether it’s a barbecue or a company event.  This keeps your team awake and vibrant.  Offer incentives and challenges.

We all want a lifestyle of freedom, health, support and greatness.  Using your team and being part of a team with this ideal will certainly get you where you want.