The Keen Marketer

If you’ve heard it once, you’ve heard it a million times. The money is in the list. List marketing is probably the most powerful way to create a profitable home based business. You must learn how to build a list in order to reach your potential.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page is a landing page designed with a single purpose. It should persuade the reader to become part of your list. Everything else is irrelevant.

The use of a free gift is an effective way to persuade visitors to join your list. You can use this proven approach to build yourself a serious.

It’s not enough to have a good freebie, though. You also need to build your squeeze page the right way. There are certain squeeze page strategies that produce the best results. You should emulate those proven techniques. As such, you’ll want to rely on these three strategies.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Additionally, your squeeze page should have a concise, strong message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Remember that your squeeze page is there for a single reason – to build your list. Every word on the page should serve that function.

Third, you need to treat the sign up process like a sale – you must “close the deal”. As such, your squeeze page’s sign up form should feature a powerful call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. It will also allow you to reach them with your marketing messages on multiple occasions.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. The best marketers in the business rely on list building for a reason. The money really is in the list!

You need a list. That’s a given. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s a resource you can tap at any time and generate income.

Now you now why. Here’s how:

Here’s what you need to build your list:

• The Squeeze Page
• The Bribe
• Your Confirmation Page

Your Opt-in Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. This page needs to look professional. And it needs to be simple to see how to opt in. And your call to action must be clear!

The biggest mistake you can make is not having a clear call to action. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.

One way to really spice up your squeeze page is to add a compelling video to the page. This will grab your visitors attention and keep it. It also allows you to tell them what to do several times. And you can have the video just tell them to fill in your form after it’s done playing.

Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. There are also list building systems that have everything pre-built for you.

Your Bribe – The next thing you need is an incentive to subscribe to your list. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. So make your “bribe” a good one!

The key to a good bribe is that is has value. It has to be something that people actually want. And something from which they can derive a benefit. Here’s some examples:

• A free report
• Some useful software
• A video
• An email training series

You’ve got to create some great content. Something that’s useful and helpful to your visitors. And of course it has to be free. But to get the email, it’s got to be a good offer.

If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. So, you’ll get the whole series written for under $150.

There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. The first thing is that it delivers value to your subscribers. And it’s nice if it earns you some money, too. One very easy way to make some money from your list is with affiliate marketing. Affiliate products are easy because you don’t have to do anything at all. And you can earn some commissions immediately from your emails.

Your Confirmation Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. A great thing to do here is provide some immediate value. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. You can also put the whole thing together on your own. And do your own writing for this content. Or pay a freelancer to write the content for you.

Summary

It makes no difference whether you build your opt-in, bribe and thank you page. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. It’s just important that you start today building your opt-in list. Once you’ve got it built. You can basically write your own meal ticket.

One of the most coveted skills you will ever learn as a newbie to online and off line marketing is list building.

Admin:  These super simple tips are right on and can help anyone grow their list fast. But you have to follow through as no action gives no results.

The simple act of an exchange between two parties: You and your prospect. If you really want to succeed in your business, make it a point to learn this skill. Flooding your email marketing list with loyal subscribers who have grown to like and trust you is like money in the bank.

The first secret in growing your list is value. The more free stuff you give away, the more you will benefit in the long run. Most people are not willing to give their time or energy for such a hot commodity of loyal subscribers, however, those who are willing to give it all they got will reap the harvest in the end.

The second secret to building your email list is to have a place where your prospects can see what you have to offer. A squeeze page or a capture page is the destination you want your visitors to see. The most effective components of a squeeze page are:

The Headline
The Benefits
Bonuses
Media
Guarantee

The third secret to growing your list is making a irresistible offer. The reason why so many people cannot help but buy product from marketing channels like QVC is due to their offers. They are experts at erasing anxiety, fear, and objection.

Marketing is all about setting up your targeted prospect to buy. In other words, when you set your offer up right, your prospect will close themselves in joining your list.

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About the Author:
Having these simple list building secrets in place can help you build an effective email marketing list fast. Make sure you pick up the FREE 30-day training bootcamp on how to grow a huge list on demand.
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