The Keen Marketer

Smart Beginner Network Marketing Strategies

Traffic is King, but this comes FIRST

Written by Marie on May 27th, 2011 | Filed under: All Posts, Internet Marketing

Let’s talk about some powerful ways to get free and automated traffic coming to your website.

Traffic is useless . . . unless…

Before you begin trying to get traffic to your site, you need to do your keyword research first. Why? Because you have to target these keywords if you are to have any hope of actually generating traffic for them. Which means you need to put some thought into the keywords you’re targeting.

While doing your keyword research, keep the following in mind:

  • Are the keywords you’re interested in attainable? This involves doing some competitive analysis to determine the ease of entry for each keyword
  • What kinds of visitors do these keywords bring? Certain keywords are good for generating a lot of visitors who don’t buy anything. What you want is buyers!
  • Will these keywords bring affiliates? If you want to build a huge business, you’re going to need affiliates to help you. So, it’s important to also target affiliates in the keywords you go after.

Although this is an essential step, doing it all by hand can take a very long time. And hiring an expert is very expensive. The upside is that these two factors keep most everyone from even doing their keyword research. The smartest marketers use training from people they trust to learn how to do SEO it right the first time around. Using a tool like this speeds up the process and improve your results, too!

Only then can you start getting traffic

Now that you’ve completed your keyword research, you can begin using these keywords to get traffic to your website.

Here are a couple of clever ways to do this…

  • Something you may not have ever considered is Surveys
  • “Traffic Traps”
  • Video Sharing Sites

Surveys

People love filling in surveys. And if you make it interesting, other people will post your survey on their website. They benefit by getting free content for their site and you get a link to your site under the survey. This allows you to get free website traffic from other people’s sites! Most people think surveys are just for collecting data, but in this case you don’t even care about the answers. So, get creative and make up a survey that’s wacky to get other people interested in putting it on their sites.

“Traffic Traps”

These sites, like answers.yahoo.com are filled with people asking and answering questions for each other. Once again, the main reason for this site is not the reason you’re interested. You are going to generate traffic, leads and sales from them. One thing you can do is to visit sites like Craigslist and Yahoo! Answers and manually extract contact info to contact other users. The good news is that it’s easy to find website traffic software that can do this automatically. This allows you to do the things in your business that can’t be automated and let the software just give you the leads.

Video Sharing Sites

No doubt you’re aware of YouTube and other video websites. YouTube is one of the most highly traffic and search websites on the entire internet! So don’t miss out of this incredible source of free website traffic.

And don’t worry if you don’t have any idea of how to make a video. You can even take a webpage or article that you’ve written. Then just do a screen capture of yourself going through it. I’ve even seen software that will automatically convert an article to a video!

In Closing

Figuring out how to get some visitors to your site is not hard at all. Just be a creative and think outside the box a bit. Plus, there’s lots of great software out there to help you and a lot of great free training.

So, start right now and:

  • Keyword research first is key
  • Set up some viral surveys
  • Make sure to use the “answer” sites
  • And definitely include video sharing sites


How To Find Your Marketing Niche Using Keyword Research

Written by Marie on Jun 29th, 2010 | Filed under: All Posts, Training

Narrow down your interests, you’ll have some idea of what niche  you want to explore further. Now you need to find the niche market hidden away in there.

Admin: There is no doubt that doing solid keyword research is the basis of getting people find you or not.  If you are looking for great keyword training, you might consider getting here for free with a step-by-step system that teaches using video.

A niche is a group of people with similar interests looking online for a solution to the same problem and not finding many relevant results. It’s easier to find them if you know where to look — and they’re going to show you where to look.

Practically everyone searching the Internet for information starts by typing a description of what they’re looking for into a search engine like Google or Yahoo, e.g., “brownie recipe” or “cheap flight Hawaii.” These descriptions are called “keywords,” and they will be the foundation of your market research.

What is a keyword? A keyword is a word or phrase that a person types into a search engine to find information. It is also known as a search term. Often , a keyword is a problem statement that describes the problem the person is trying to solve.

Keywords provide the link between business and customer. Where the Yellow Pages arrange everything by category — pet food is under “Pet Supplies” — the search engines like Google and Yahoo sort by keywords, so pet food is under “pet food.”

But there are hundreds of ways of saying the same thing: “cat food,” “food for pet,” “organic animal food”… someone who needs to feed a pet could use any of those terms in their search. Keyword research lets you find all the terms people are using to find an answer to a specific problem. And it shows you how often searches are being done.

With that knowledge you can find problems a lot of people are seeking answers to and not getting many results.
What you’re looking for is keywords that tell you exactly what problems the searcher wants to solve. If you can clearly see the searcher’s intend , then you know how to address it.

The process we’re going to show you will give you the tools to eliminate vague, broad keywords and drill down to problems with high demand and low supply.

You’ll start by being able to identify keywords that reveal the searchers’ intent — exactly the problem they’re trying to solve.

Clarity of Intent

When someone searches dog, we don’t really know what causes them to do it. Even the phrase train dog is vague, since we don’t know what kind of training they mean — police work, or just “sit”?

But when we look at a phrase like how to train dog to stop jumping on people, the problem at hand is obvious.

Phrases with clear intentions are great to use when you build your website, write your salescopy, and come up with your products.

If you don’t have a clear vision of what your audience is looking for, you are headed for trouble. Keywords shape everything we do online, so getting them right is crucial to success.

Keyword research in a nutshell

1. Use one or two words to describe a passion or interest, e.g., dog.
2. Combine your “interest word” with “how” to generate problem statements in your keyword research tool, e.g., how dog.
3. Record the “action words” that come up, e.g., how wash dog, how house train dog… these are terms that people are using to search the Internet to solve a problem they have.
4. From that list, choose some problems that you have the interest, knowledge, or skill to solve, e.g., train dog.
5. Find as many ways as possible to express your “interest word” and your “action word,” e.g., training, teach, obedience, commands, stop, tricks.
6. Enter your interest + action phrases into a keyword tool — you’ll get a long list of actual searches that people are doing in the area you’re focusing on, e.g., stop Pomeranian yapping, teach dog cute tricks, paper train puppy. These are called “seed words.”
7. Organize the keywords into clusters (or groups) according to intention of the action being performed, e.g., barking, basic obedience, tricks, house training, how to teach dog training, puppy training, etc. Each one of these is a clearly different problem you can investigate.
8. Look for the largest clusters and add up the number of actual searches — a large cluster with lots of searches is worth exploring further because it indicates that a large number of people are trying to solve the same problem.

How to find your marketing niche using keyword research. Narrow down your interests, you’ll have some idea of what niche  you want to explore further. Now you need to find the niche market hidden away in there.

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About the Author:
Oli works full time as a Market Analyst.He graduated in Management.He can help you to grow your computer consulting. For more on teaching and education, be sure to check out the website. Involved in FREE advertisement for all kind of online businesses. Everyone needs business exposure. There’s FREE advertising gift for your business.

http://www.moneybizhome.com/

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Keep Competitors From Stealing Your Best Keywords?

Written by Marie on Feb 18th, 2010 | Filed under: All Posts, Training

Optimizing your site using your best keywords in the title tags is an SEO that all good online marketers know about.

Often new beginners who happen to find really good keywords balk at placing their keywords where they are visible to all their competitors.

This is definitely a newbie big mistake.  What they don’t realize is that they can also go and spy on their competitors to “view” their best keywords and strategy too.

Look at it this way.  You give massages with a chair for people that are travelling.  Now when they get ready to receive their massage, your portable chair just happens to be invisible.

You won’t get too many people wanting a massage from you if the prospective client can’t see your chair. Your goal is to have the best, most comfortable chair and then give the best, most relaxing massage to keep them there.

The thing with keywords is you have to use them for search engines to find them.

So how do you dominate your competition?

Content, content, content.

Even if you use all the keyword  optimizing tricks there are, if your content is poor, Google will know it. The Google search engines are being fine tuned and have become so much more sophisticated to identify good content over poor.

So no matter how great the keywords your competitors are using, you can always steal their thunder if your content is better than theirs.  To do that, you must post a minimum of 3 times a week.  Give away all the free information you can but use your head and include your top keywords in your blog content which will continue to build your SEO efforts with every post while still giving Google all it wants in terms of great content.

If you’re not sure how to do this, I can help you in your keyword training endeavors.


Niche Keyword Research Video

Written by Marie on Jul 23rd, 2009 | Filed under: All Posts, Training

If you like the post on Niche Keyword Research, then here’s the video which was created in about 15 minutes using an exceptional article to video tool.

http://www.articlevideorobot.com/hop/marieleo