In this first part of an ongoing series we took a look at some best practices marketers can follow when implementing article marketing campaigns. This second installment of the series will examine a method for ensuring that the author behind an article writing campaign is able to remain productive in the face of a depleted idea bank.

As most marketers are aware, Search Engine Optimization (SEO) is a crucial aspect of any Internet Marketing campaign. Developing a healthy set of backlinks gives your site more credibility with the various search engines, resulting in higher search engines result page (SERP) placement.

While all marketers chase after the coveted top position on these SERPs, most are satisfied with page one results. One of the most effective ways to help generate the requisite backlinks for these results is through the use of article marketing. In this second in an ongoing series on article marketing tips, we will examine some best practices that marketers should follow when writing content and posting articles for the purposes of SEO.

Write An Ongoing Series – When taking on article marketing for a new client, the ideas typically come fast and furiously. Initial articles providing general information about the client’s offerings often turn into more in-depth looks at their specific aspects and unique strengths. However, it is not unnatural for the article writer to begin coming up short of ideas for topics to write about for their respective clients. In these instances, it is always a viable option to go with an ongoing series of articles that focus on a particular facet of the client’s products.

For example, let’s say your client’s specialty is manufacturing office chairs. You have already written countless articles touting the features and advantages of their office chairs. Your search engine result page (SERP) placement is steadily increasing, but you feel like you have exhausted all possible article topics. This is the perfect time to tackle an ongoing series. In looking back at your articles, you notice one that you wrote about how comfortable chairs can positively impact your workday. The article was fairly general and merely took a broad overview of the benefits of a comfortable chair. It made passive statements about how the comfort of a chair can translate to a better mood, increased performance, stronger stamina, etc. This is the ideal launching point for an ongoing series!

In this instance it should be fairly easy for the writer to extract some of the points made in the previous article and write new pieces that elaborate even more on these advantages. Rather than settle for a sentence or two on how a good office chair can increase stamina, write a couple of paragraphs that describe how and why they do so, what this stamina means for the workday and how an uncomfortable chair can have the opposite effect.

The advantage here is twofold. First, the writer will be able to overcome their lack of ideas and sink their teeth into creating this new content. The ideas are already there, created by the writer; all they need is a little expansion and possibly a bit of research to flesh them out. Second, when a reader stumbles on one of your articles and is able to relate to or extract some value from the content, they will be very likely to seek out the other parts of the series, further strengthening their relationship with the brand you are marketing. These clicks can not only inspire better SEO value for your backlinks and article dissemination; they can often lead to conversions, which is the absolute end goal for internet marketers everywhere.

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About the Author:
Tim Kennedy writes on behalf of inSegment, Boston’s leader in search engine marketing online marketing, and the home of Boston SEO.
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Note by administrator:  Thank you Tim for a really good look at article marketing. YOur examples made the subject clearer for those that are only beginners.  That’s why online training is so important if one wants to succeed in this business.

So if you were told that having a network marketing business is the key to fulfilling your dreams and that anybody can do it, you would believe it. Right?

Well, you would be right in believing it, because network marketing can be done by anyone who wants to.

There are, however, 2 very critical aspects that a person needs to be able to do so.

Number one, you must have skills.  Now skills can be learned by anyone who applies themselves.  Most network marketing companies have training where you will be able to learn these skills.

It takes determination, application and practice.  A good training program should teach you all the aspects of network marketing the old way.

Why do I say that?

Well we know that network marketing the old way, where you approach family and friends and do cold calls, does work.   And that may be how you would like to run your business. So you need to at least know that this type of network marketing is what is generally being taught.

If you choose not to go that route, you will have discovered the most talked about aspect of the “new” network marketing strategies on the net, that of attraction marketing.

That’s what I chose.

And that brings me to the second aspect I wanted to bring out here.  Your MLM business will be a great success but you will need to have customers and business builders.

You attract customers by applying the concepts learned in attraction marketing.  You attract business builders by showing them a system that eliminates cold calls and uncomfortable approaches the old way of network marketing relies on.

This relationship starts to blossom and creates confidence which then leads to you generating the leads you want for your network marketing business.

It isn’t very complicated.  With skills and an audience, there are no limits to what you can do to be a great network marketing success.

But you must have the desire to never stop learning.

It’s no longer like the old days of network marketing. Now that the Internet plays such an active part in most all of our lives, the doors to opportunity have swung open but they have also shut for some. The trick is in making that door open and stay open for you.

The idea of network marketing today is pushing many of us to go beyond our boundaries and find creative sources to help others train better and be better network marketers.

There are many sites out there offering this type of help and many offer turnkey operations to help you promote your opportunity. This can be good or bad. You need to educate yourself, get the training you need and not jump into the first thing you see.

A Fallen and Discouraged Friend

I know someone who had no idea of how to market online. This person was a little computer literate with emails and such but that was all. He fell for the hype this company was giving him and went ahead and committed himself to $5000 for training and website building to get his business online so he could start making money right away.

You guessed it! The training was poorly structured and too slow for results and he eventually gave up but his $5000 debt is still there haunting him every month.

So for the beginner who is strapped for cash, this option is no option at all.

Finding the Right Kind of Help

That’s why; if you’re lucky enough to find training that gives you free information without wanting all your money in return, stick with it.

Such a site should be able to give you a set generic template of how to train yourself even if you have help from your sponsor. It’s hard to find a dedicated and excellent sponsor that is successful and looking to help you be successful.

There is always something that gets left out and having an information site to refer back to can be a Godsend. A generic training website is priceless as it can help you define your goals and help you follow a path toward success.

Before thinking of going on the Internet with your opportunity, if that interests you, you must start by making some cash right at the beginning. Most likely, you don’t have the money to get started online anyways and you have to make some to spend some.

There are some important factors however that you must consider:

These are only basic points that will get you to thinking of doing your business with purpose and dedication. If you are not ready to do just these basic steps, then you may not be ready to do network marketing.

As for getting on the Internet, the same rules apply, only the approach is different and online training with someone who can guide you to get where you want to go is definitely something to consider.

There is nothing to stop you from making residual income while working your business in network marketing.

If you are not familiar with affiliate programs, let me educate you.

If you find a product that really interests you and that you deem to have good value, very often the creator of this product will offer affiliate opportunity. All this means is that you will have the right to sell that product and get paid for doing it. What you get paid depends upon the creator or the company holding the product.

Clickbank has one of the biggest affiliate programs around. There are also other programs that teach you how to set up an internet business and others that offer you the possibility of growing a list of names of your own for you to market to.

Some of these are:

• Building on a budget
• The seven great lies of network marketing
• MLM traffic formula

If you have read “The Science of Getting Rich”, then you will be applying all the concepts and tools you can to every part of your life.

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Using the affiliates programs are just a smart progression to creating residual income and it’s fun! If learning how to do this is a concern to you then consider training with someone who has learned the ropes and coaches others on how to go about it. back to school.

“Remember that you create your desires whether good or bad, that’s why you are often told to watch out what you wish for.

W. Wattles in his book says it very clearly:

“There is a thinking stuff from which all things are made that in its original state permeates, penetrates and fills all the areas of the universe.

A thought in this substance produces the thing that is imaged by the thought.

Man can form things in his thought, and by impressing his thought upon formless substance, can cause the thing he thinks about to be created.

In order to do this, man must pass from the competitive to the creative mind; otherwise he cannot be in harmony with the Formless Intelligence, which is always creative and never competitive in spirit.”

One very important aspect of creating is your grateful heart. The grateful heart will be the most important wheel of your organization because without it, your associates will leave you behind after a time and your organization will no longer flourish.

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