The Keen Marketer

I love Mike Klingler. His articles always make me think.

In his latest post, Mike talked about duplication and how network marketing companies stress duplication to their business builders.

Yes, duplication is important, but as Mike says, is duplication what makes a six figure income earner or is there something else going on in the background that is not so evident?

He explains it as “influence”. People can’t respond to a system but they do respond to a person’s attitude, leadership qualities, confidence and positive mindset.

Learning how to use a system is easy, but developing our “Influence Factor” is important when marketing any business but crucial, especially for online marketing.

To attract others you have to have something about you that is seen as attractive in the first place. It’s not all about the money. This part actually becomes easy once your “Influence Factor” has reached a wider audience.

A good example is how Ann Sieg and Mike Klingler, on their own, had built their influence factor into a successful business filled with members. But look at how much wider they have spread their reach by combining actions towards a single goal.
It’s by taking time to build a solid foundation erected on business principles and collaborative strategies that they have built a marketing funnel reaching tens of thousands.

But they did not get to where they are overnight. They first started to build their “Influence Factor”.

How?

They didn’t allow other people to sabotage their efforts and kept a positive mindset by continuously striving to better themselves learning more and more about their business and what was really important to the consumer.

Mike takes the development of our “Influence Factor” to another level. He stresses the importance of learning less obvious and even more powerful skills and insights and how to apply them.

He rates collaborating and partnership or Joint Ventures right up there with understanding your business processes intimately. In order to know your business, you must be able to assess its viability and long-term objectives. Using help from others and building teams that focus on the same goals are also crucial steps. Don’t forget market research to find what problems you can solve for your prospects.

As you build a solid foundation with great content and apply skilled copy writing to your work, you will be leading with value and closing the sale in one shot.

These skills have to be learned just as Mike and Ann had to learn them and Renegade University is the first FREE step, one can take. And as you grow your skills, an upgrade to Renegade Professional is a natural progression. This part of the training has helped me dot the I’s and mark the T’s.

But from what I can see, the ultimate in learning the deeper concepts of marketing as it relates to partnerships, JVs and collaborations is found in Renegade Breakthrough.

Mike says we will learn a new language and view the world from a different perspective as we perceive our place in the big picture and become BIGGER and BETTER at attracting without trying.

Let’s get back to duplication for a moment. It is being taught in all network marketing companies and professed as the single most important skill one can learn. But if you consider the “influence”a very successful networker has, it’s easy to see how the “Influence Factor” is the most important factor to consider and the true reason for some earning more than others.

Develop you and grow your influence as your learning curve grows because in the end, what you are developing is actually your “Influence Factor”, which no system, no matter how complete, can duplicate.

John Gray of “Men Are From Mars and Women Are From Venus” personally sponsored Rhonda Collier into my business opportunity and she had some really good tips when it came to team work.

T: Together: Connecting with people and gathering the right minded people takes time .  You must be ready to listen to their needs and discover the person’s greatness, that is why we share our story together as a team so that this person can identify with others who have gone through the same thing.

E: Everyone: Everyone needs your product but not everyone may be open to the opportunity.  That is why followups are so important because you are supporting this person in their endeavor and using the team to further give support.

A: Achieves:  You are not in business by yourself.  There are others who have your interests at heart because if you succeed it helps them succeed.  It is always about helping others get to where they want to go as it is for your up-line to help you get where you want to go.

Tools such as 3-way calls and training ensure that the team is doing similar challenges so all are on the same page, ie dupllication.

M: More: This is where leverage is really clear.  As your team achieves more, the hours and time you have invested in doing your part the right way also gets multiplied by the others on your team doing the same actions as you.

More actions = more revenue back to you.

Everybody wins!

And don’t forget to have fun.  Do things you love to do and get together for events whether it’s a barbecue or a company event.  This keeps your team awake and vibrant.  Offer incentives and challenges.

We all want a lifestyle of freedom, health, support and greatness.  Using your team and being part of a team with this ideal will certainly get you where you want.

Go back to the beginning. Remember when I mentioned that you needed to work with 5 serious persons to achieve a solid business that will bring you residual income for years to come?

Then remember this: You cannot train more than 5 people at a time or else there will be something that will suffer in the long run. Training takes dedication and a solid plan of action. If 5 serious people were duplicating your actions, you could basically quit working. But as you get good at it, and have finished with these 5, you will want to train 5 more and so on. That’s the beauty of network marketing. You want to see other people succeed along with you.

And that’s how you’re going to get rich.

Here is a simple breakdown of how your time will be spent:

• 95% of your time will be spent working with your associates
• 2.5% of your time will be spent sharing your product with friends and family
• 2.5% of your time will be spend planting seeds

Your main operating system (MOS), the one upon which all of your training depends upon can be explained simply:

Expose: teach your associates the true meaning of network marketing if they don’t already understand the concept

Involve: help them get started and get a commitment

Upgrade: encourage them to go for the gold (upgrading will happen as a natural process of your hard work, but can happen more quickly if you are pointed in that direction right from the beginning. Remember that as you upgrade, so does your compensation increase.

Network marketing is a very simple business that can have very big rewards and hinges on great training.

Your goal is to work with people that:

• 1. are eager to learn
  2. ask for help
  3. excited about the business
  4. make a commitment and use the product
  5. set goals
  6. are fun to be with
  7. never see the glass as half empty

Zig Ziglar says: “You can have anything in the world that you want, simply by helping enough other people to get what they want.”

Since training is the backbone of your business, you must have a plan or format to follow that is:

1. simple
2. easy to teach
3. easy to learn

Remember your goal? To pass down your knowledge so that it can be

1. easily duplicated by your associate
2. show them quick results and growth
3. allow them to do the same with their associates

It’s now time for BASIC TRAINING!