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Everyone hates rejection. That’s why most network marketer hate telephone cold calls or personal cold calls to people they don’t know.

There is a solution to this problem and yes attracting your prospects to you is a major part of it.

But once you’ve attracted what then?

You have to build a relationship. Your product, your company opportunity is NOT what is important. If you cannot build a relationship with someone then how do you expect that person to trust you or your information?

The consultative approach is a major key in growing this relationship.

So how do you do that?

• The number one biggy is to help people solve their problems by listening to them. Forget about your needs and focus on those of your prospect.
• There are different degrees to listening.  Go further than just the words and listen without thinking about what you are going to say next.
• Ask questions to understand what the prospect’s needs are, not the type of questions that you can use the answers to push your product to them as the solution.
• A good tactic is to repeat what they have just said. This serves as a confirmation, first to them,that you at least heard what they said and then, second to you, that you are on the right track in identifying that person’s problems so a solution can be found.

The above tactics can be clearly traced back to Michael Oliver, who published  How to sell network marketing without fear. And Cindy Schulson, in her Squidoo lens on “How to use the consultative approach and turn rejection into a profitable business relationships”, does a splendid job of reviewing Oliver’s consultative technique.

Cindy also mentions Ann Sieg’s expertise in using this approach and how Sieg has cultivated the attraction marketing model to its highest levels.

Listening is an art and if network marketing is what you do, then become an adept at this technique. It can help you prosper in your business but it can also help you in your personal life for as you become a great listener, your family and friends will come to value your opinion more and more.