The Keen Marketer

You’ve been really busy creating great content. So great in fact that you now have a list of loyal subscribers who want to keep knowing more.

But all of a sudden, you’re noticing that slowly and surely, these very same subscribers are dropping like flies from your email list and you’re wondering what the heck is going on.

Could it be your actual emails that are at fault?  The number one main reason for this situation is because you are not targeting your emails for the right subscribers.

What do I mean by that?

Well, would you send a cat lover information on how to buy dog food?  Of course not!

Email marketing to the right target market is no different.

After you have separated your list into groups of like characteristics, such as those who have bought from you recently, those who haven’t bought from you in a while, those who have never bought from you, those who are located or part of one area or group and those who belong to other criteria you are targeting,  here are 5 ways to keep your subscribers from leaving you:

• Find your best customers and reward them with special discounts or bonus offers
• Entice those who haven’t bought from you in a while with a limited time offer
• Build relationships with those non-buyers by providing value based information
• Know where your customer resides and offer them something specific to their location
• target your emails to the specific criteria you used in your data collection.  If you segmented your subscribers based on a specific hobby, gender or age, then only bring them information relevant to that criteria.

A good email autoresponder will allow you the flexibility to  do all of the above and more.  Don’t let your emails be the cause of people running away from you.