The Keen Marketer

Ever done one before?  I mean a home presentation?

They’re not really that complicated.

Here are some simple guidelines to follow.  The style is yours but these components should always be part of any presentation.

• Create a need by describing a crisis.  If your product is health related, then you might be talking about obesity being as big a smoking as the culprit for heart disease.  Your product could solve that problem and put the person back on the road to a healthier thinner body.

• Validate the Company.  You’ve describe a crisis which your product can really help with, now it’s time to show how your company has all the tools, ie: experts and knowledge to actually address that crisis effectively.

• Talk about the product simply.  It’s not necessary to go back to school and spend hours learning about the product ingredients.  Just learn a few basic things about it and use simple language that everyone can understand.  If you get too complicated, you won’t be leaving a good impression to prospects considering doing the business because they won’t be able to duplicate what you know.

• Always finish the product presentation with real live testimonials.  There’s nothing more motivating than to see real life success stories to get the emotional response from your prospects that will urge them to buy.

• Transition from the product to the company business model smoothly.  You can use the company motto to do this.

• Start all over again but now you will focus on the company, not the product. So first thing talk about the financial crisis presently affecting so many people.  Show people that there is a solution and that your company could fill that need quite effectively.

• Validate the company by showing your prospects others who have been successful in making supplemental income.

• Use the “napkin presentation” for a simple explanation of your company’s payment model.

• Have business partners there to comment on how their part-time business has helped them pay bills, or buy a special wardrobe or pay for a special trip.

At the end of your presentation, let them know that the timing is perfect to join your opportunity if your company is in momentum and placed on the brink of exploding into various markets.