The Keen Marketer

Some of you may wonder if writing a press release is really worth the effort.

Do you want exposure?  Dramatically increase your sales? Enhance your image? Yes?

Then write a press release!

In most cases you can do this for absolutely nothing or very little cost.  The best part about press release marketing is that it is very easy to do and you reap the benefits from doing work once for along period of time.

There are two ways to get traffic from press releases.

The first way that you can get traffic from one press release is from natural search engine listings and getting natural traffic.  You achieve that by using certain keywords and the search engines will list that release on the search rankings, often within the top ten on certain keywords.

The second way is by getting traffic from the actual submissions services themselves.

Now a press release is basically an announcement or explanation of a product or service and is usually 2 or more paragraphs and can be up to 1 page and should contain a link to your site at the bottom.

But to write a good press release, here are 5 steps to follow that will deliver the results you want.

Before you read on, here is an example of a press release that contains all of the criteria explained below.

First of all, your release must interest a specific market. So you better know who your target audience is and have a title/headline that will be attention grabbing and should contain the primary keyword that you want Google and other engines to index it for.

Secondly, you need to create your summary which is usually 2 to 4 sentences in length.  A quick tip here, could be to use the headline of a capture page or you could write in journalistic style rather than marketing style.

Third, it’s time to write the body of your release which can be anywhere from 2 paragraphs to a page. You should be giving people enough information about your product or service without getting into too much detail, and the only way for them to find out more is to go to your site.

There is  no need to fatten with fancy words. Be brief and to the point and using bullet points can get your message across faster and easier.

Fourth, you have to tell your reader what to do next.  So at the end of the body, have a call to action which will send them to your capture page.

Fifth, it’s always a good idea to use a tracking link for your website address.  How else will you know how much traffic this release is generating for you and how many leads it has produced?

A press release service such as Free-Press-Release costs you nothing but it can add as many as 80 free leads in less than 24 hours.