The Keen Marketer

What is edification?

“Edification”is the act of speaking or writing highly of someone, building up his or her credibility.

Everyone has some exceptional qualities, a reason why they should be treated and listened to with respect. “Edifying” is the honest and sincere process of making those qualities clear to someone new.

And if you wish to show your respect, mastering this skill will only add to the respect others will feel about you too.

Edification is not hard to do. Edifying is simply explaining to someone in a few sentences why they should trust a third party you are about to introduce to them. It should communicate quickly, simply and sincerely why you consider that third party to be an authority and why what they have to say is both important and believable.

It will elevate you by association. A 3-way call is a great way to apply this concept.

Let’s say you are presenting your prospect to someone to a leader in your upline.

You could say something lie: “Sarah, I’d like you to meet John Smith. John has been in Network Marketing for 30 years and really understands what makes an opportunity exceptional. John is a top achiever in our company and is one of 3 people who became a Millionaire in only 2 years and has built MANY successful Teams.

He is my Team Leader and I feel he is the best person to explain why this opportunity might be a
good fit for you. John, this is Sarah. Sarah finds the fact of starting her own homebased business very interesting and she is very motivated, cheerful and has amazing people skills. I think Sarah will be a valuable asset to our Team”

What you have now achieved  is to explain to Sarah the reason why John is on the phone with you, what his qualifications are and why she should listen to what he has to say. At the same time, you have made Sarah’s  exceptional qualities clear to John, and boosted your own status by your association with both of them.

Using edification the right way will make for a very effective 3-way call.  But don’t forget that edifying someone can be applied to all types of situations, not just by phone.  Learning a concept such as this is found in exceptional network marketing training.