The Keen Marketer

Does attracting prospects rather than running after them fit your personality better?  It does mine.

But to be able to do so you must decide who you want to attract, what these people need and how you can fill that need.

If you’re in network marketing, you obviously want to attract people to your opportunity  as well as sell your products.

Does this mean you will be jumping on every person you meet to see if they’re interested?  Of course not!  That’s not how you attract these prospects to you.

You must first ask yourself what kind of person might be interested in joining your business or buying your product.  It’s about knowing the kind of things these people would be interested in , their problems and how you can help solve them.

Why?

You want to give people what they need and want before you get what you want.  So you have to get to know them, their hopes, their dreams, their wants.

But you want to do all of the above without running after your prospect.

You  must first start with asking the right questions before even looking:

1. Who is your target market?
2. What do they look for, talk about or think about?
3. What are some of their problems?
4. Can you help them solve these problems

These questions can be asked without even having met anyone yet. Because if you don’t know who your target market is, how do you expect to market to them and give them value.

So “who is your target market?

Let’s say you are selling weight loss products.

You are looking for people who first of all want to buy, but you can’t do this unless you know who you’re selling to.

So for a weight loss target market, would you not say that it would be people who are overweight, first?

But don’t stop there. You have to get more specific:

• people who have purchased products before
• people who may have family members that are overweight ie: children
• people with their own unique concerns, such as baby boomers dealing with weight related problems

The above is just a simple list which can be further dissected to really focus on a specific niche within the weight loss industry. It’s up to you to think about what these people are feeling, thinking and wanting.  It’s all about them and what you can do for them.

Thinking about your target market in this way will keep you focused and the leads you will generate will be better qualified because you will have done part of the work yourself.  Then it will be more likely that these leads can be lead to buy your product or opportunity in the future.

To learn more about identifying your target market check this out.