The Keen Marketer

Blogs are everywhere and there are many good ones but there are more bad ones.  Is your blog one with attractive content that will bring a reader back again and again?

What is attractive content?

Attractive content is value based where sharing experience and insights will help the reader be a better person, blogger, marketer.

To over-market oneself is considered very unattractive and will just make you and your blog very lonely.

However, one person’s spam could be another person’s “ah-ah” moment.

So how do you know what to do?

• First, you must achieve balance.  You get to decide which way you want to lean.  Are you going to lean toward value or toward promotional?   That also goes when you create your profile within a community.  There is nothing wrong with promoting oneself, but like everything, there is a time and a place where it is more appropriate.

There are certain factors to consider when deciding which way you will lean:

1. who are you attracting
2. put on your target audience’s shoes: what will they think of you?
3. more promotional will bring in more targeted but less leads
4. more value will you give more leads but less qualified ones

Your content needs to be well balanced.  Don’t just look at one aspect but the whole enchilada.

• your title wording will set the tone (is it a review, sharing insight or personal opinion?)
• your opening paragraph will either score high on the promotional billboard or give value
• your overall subject matter will also contribute to value based or promotional based
• how your content looks to the eye: short or long hubs, bolding words, using pictures
• using specific anchor text will indicate value or promotional content
• linking clusters can also attract or detract

These are just guidelines to consider.  But people blogging to attract leads are there to make money in the end and there is nothing wrong with that as long as its done in a respectful value-based manner.

These are the people that will succeed over those that just promote.