The Keen Marketer

Without leads, you’re dead in the water.

That’s why you are asking for referrals from clients as well as others who have no interest in your product.

But you hate it?

Get over it!

If you intend to build a business based on residual income, there’s no getting away from it.

Are you the shy type? No matter. Being shy is ok but you will need to push yourself beyond your normal comfort zone.

I grant you some people make it look easy. However, anyone can learn a new skill if they really want to.

The key here is desire, again. We always seem to come back to this word. That’s because it’s what drives you to success or failure.

Without it you will just be treading water and eventually drown.

The question here is: Do you really want your business to grow and generate residual income? If yes, then you MUST do lead generation.

So how can you learn to like generation?

• Be positive and confident
• Be proactive in your lead generation duties
• Learn new skills that will stretch beyond your comfort zones
• Be patient, consistent and persistent
• Understand and listen to your client’s needs
• Sort, sift and qualify your prospects
• Be willing to let go those that don’t fit with you
• Let creativity take over, freeing you from a rigid structure
• Be prepared to follow up on all your contacts regularly

It’s in the follow-up that you will strike oil because it will be your contact who will recommend someone who may be interested in your product and it may even be the leader you were looking for to grow your team into that residual pump you are working so hard to create.