The Keen Marketer

So you’ve been network marketing for a while now and things aren’t happening as quickly as you thought.

It’s quite frustrating and you’re starting to doubt whether you made the right choice and especially whether this MLM business wasn’t all bull in the first place.

Nothing seems to be working even though you work non-stop making calls, follow-ups and presentations but nothing is happening inspite of being so busy with these activities.

Let’s look at this a little closer.  In MLM, a difference does exist between being efficient and being effective.

Most average distributors are very efficient and are doing things the right way.

However, most leaders in MLM are very efficient at doing the right things in an effective way.  See the difference?

Being efficient is a great quality and good to have but being effective at doing the right things in the right way is the difference between having some success and unlimited success.

Ask yourself whether you are doing the right things in the right way? The only thing in MLM to be doing in the right way is communicating, connecting with others. Did you think the answer was a great secret?

Think about it.  What do all top leaders have in common?  They can communicate very effectively with everyone.  Simple.

Teaching your new recruit these next 3 criteria may just save your business:

1. you’re NOT in MLM to SELL
2. you’re NOT in MLM to RECRUIT
3. you’re NOT in MLM to TRAIN

How can this be?  Well, selling your products, attracting recruits to you and showing them how to work their MLM business are all the FRUITS of your effective communication and exposure.

Your priority is to effectively expose your business and products using attraction marketing.  People want what you have if you let them know what it is you have.

So how do you create effective exposure?

• we are often told in MLM that you are an information giver.  This is only partially right but can be a trap as people get caught in giving out too many details and fact.  The key is to make an impact in other people’s lives by moving the prospect from the inside.  You move other people when you keep the focus on them.  It’s all about their dreams, their wants, their future.  Moreover, the focus is on their paycheck not yours.

• creating an emotional connection with your prospect is also very important.  How do you do that?  Simply focus on what your prospect wants to change for the better or have in their life the most and then show them how your products and your business can help bring that into their life.  What is paramount is for your prospect to develop an emotional connection to the product, or the business or you as the leader.  This is easily done during an effective presentation.

• Giving VALUE to your prospect is KING. If your prospect doesn’t see value in what you are offering, doing or who you are, then your prospect will not move toward you.  Giving value is not hard.  Find out what they value in their life and then show them that your products, your business and you can help increace it.  In general, most people want to increase what they have physically, expand as persons emotinally, enlarge their circle of influence and feel totally empowered in their lives.

Your “job” is to simply show them how you can help them do that.

Taking all the above into consideration, then stop worrying about networking, selling, recruiting, training and being busy.  Start getting effective at exposing your business and products and you will see that the rest will take care of itself.

To read more about how to attract others, there is a free book by Mike Dillard called “Magnetic Sponsoring” that puts into clear perspective a very simple method to do just that.