The Keen Marketer

Giving away something for Free has become the norm in order to attract people to your site. But there is a huge drawback resulting from  this giveaway tactic.

It’s losing it’s perceived value.

Every Tom, Dick and Harriet is bombarding you with free offers of some kind in order to capture your contact information.  So where does this leave you?  After all you’re after the same thing, leads.

There is an answer to this problem and it is in the way you have your visitors perceive your freebies.  You just have to make them more attractive to your audience.

How?  Well here are 8 different ways you can accomplish that”

• Put a value on your freebies. Let your viewer know that what they are getting is worth something.

• Don’t give away just one thing but several.  If they subscribe you could be letting them know that there are several bonus items they could be getting. Make sure to name them and the benefits of having them.

• Put a limited time offer on your freebie.  Scarcity seems to spur people on. They just don’t want to miss out on anything that could be good for them.

• Another way to use scarcity is to put a limit on the number of people who can get it for free.

• When giving a freebie, we don’t generally elaborate on the benefits or features of the item.  Be different and tell people what they would gain by having your free offer.

• Use great copywriting to describe your freebie.  Too often we see “get this free report by signing up here”.  Why not say something like,  “this never released top secret report”. Get the idea?

• What about testimonials for your freebies?  Third party endorsements carry much more weight than you telling people that your freebie is really great and that they should get it.

• A last but really great tactic is telling people how many people have already received your freebie.  The bigger the number, the more the perceived value as people will think they are missing out on something really great if they don’t get it.  But don’t lie!

Being creative about offering a higher perceived value to your freebies can only increase what you really want the most of, and that is traffic optins into your list.