The Keen Marketer

You may have been told that network marketing is easy.

Don’t be fooled.

Network marketing may be simple but it’s not easy. There is a lot of work involved while you look for leaders not needers and while you also promote your product to help those you know improve their lives.

Now it’s very possible that someone close to you is a leader. Good for you.

There are ways to qualify leaders from needers that you should be aware of.

You often hear of separating your prospects into As, Bs or Cs. In simple terms, you identify the prospect’s needs and how your company and its products can improve their lives.

In the beginning you will most likely have many Cs, which are mainly clients using the product.

There is a learning curve while you are being trained on how to do the business properly. If there isn’t and you are just thrown out there to fend for yourself, then you should think about finding a company with a solid training system.

The B prospect is one that is enjoying the product, continues to use it and talks about it to others, getting you the occasional client and maybe boosting their position to one where doing the business would require just an adjustment to their own needs.

This B prospect is one that you will want to stay in contact with so you can keep their interest high as you slowly build their knowledge base. This can be done through newsletters or monthly calls. There are many ways you can choose.

Now many networkers would tell you not to waste your time on Bs and especially on Cs.

I want to disagree with this a little. Just because someone is a newbie to network marketing does not mean you have to ignore them completely. Sometimes, they prove to be your top achiever.

Take the Cs for example. They are your client base and they can be an excellent source of referrals. They can also graduate over time to become a B and maybe an A. One never knows until the timing is right for that person. The time you invest will be small but the return can be quite large.

As to the Bs, they will be mostly people who have a little more ambition. They do see the potential in the compensation plan and visualize what extra money could add to their lives but are not totally ready to commit.

They may never commit but if they are consistent in occasionally introducing someone to the product, eventually they will earn something. That something may be just what they need to boost them to an active and go-getting A.

Of course we all want As in our business. This person does not have to be told the plus’s of having a home based business.

· They accept personal responsibility for their actions and results.

· They don’t have a victim mentality and are proactive and usually motivated.

· They are driven to learn and develop themselves.

· They see problems as opportunities to learn and grow.

· They understand that sometimes one can fail but that the important part is to continue and learn.

· They are results focused and let those speak for them more than their mouths. The future holds something real and good for them.

· They don’t need convincing and don’t need an extreme amount of training.

So yes, I want all As in my organization, but I’m not one who will give up on the Bs and Cs because what I have to share with each of them may be just what they need to help them improve their lives for the better.