Defeating Competition With Value
Written by Marie on Oct 8th, 2009 | Filed under: All Posts, Lead Generation
You want people to come to your site and stay there, not just click away. Yet, you’ve been working really hard at just that but can’t seem to be achieving that goal very successfully.
Maybe these next 11 reasons have something to do with it. See how many apply to you.![]()
- Are you giving your viewer something original that can’t be found readily anywhere else on the web? It all starts here and if you wish for visitors to come back, giving unique value is key.
- What about free software? I know that I like great software to make what I do simpler. Make a review and give the download links or offer something you have the rights to and give it away.
- What about a contest? Everyone loves a contest, well nearly everyone. Just make sure that the prize is worth it for them to participate in it.
- If your niche is specialized, you might want to provide a free web directory of sites on a specific topic. Targeted traffic will use your site to get their info “all in one place”.
- Offering a free newsletter is always a good tactic. I belong to many free online newsletters and love the info selection I have coming in.
- One thing quite overlooked by many, is having a professional looking website with your own domain name. To say ” come visit me at http://sites.google.com/site/mynetworkmarketingsite/home-1” leaves a lot to be desired.
- When doing a sales page, don’t place your free bonus offers at the beginning. Hopefully your sales copy will keep them interested until they reach the end and will see that you are also giving stuff away if they buy from you. Remember, that it’s always “what’s in it for me”.
- Ever use a survey to find out what your target audience wants? Couldn’t be easier with Survey Bob, a free tool full of unexpected features.
- Track every thing you do and change it accordingly if it does not perform up to the standards you want. This means you need to keep your copywriting skills sharp at all times.
- A bird in the hand is worth more than 2 in the bush! Once you have your prospect reading your sales page, create urgency about how long your product will be available at a certain price before it goes up or is completely removed from accessibility. If it’s too boring to evoke an emotion, then it’s much easier to forget all about it.
- Offer your services as a coach, for free. Give them at least a good hour of your time filled with value and they will keep coming back for more.

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