The Keen Marketer

You want to reach a larger portion of your warm market and expose as many as you can to what you have to offer.

The home presentation is the ideal tool to do this with and train your downline with.

However, there are certain guidelines you should adhere to when doing so and good training is key.

First of all, the presentation should be short, 45 to 1 hour max. People have a hard time of sitting still for any longer. You want to be able to have time after the presentation where questions can be asked and for people to mingle and fill out applications.

Secondly, keep it simple.

But giving a presentation is not as simple as just telling your story, there are certain components to consider.

These are 4 must do’s for your presentation to be complete.

• CRISIS: identify the need your product addresses. Each person may be present because you invited them but each person also has a problem that needs addressing. If your product can address their needs, then you have a sale. So make sure to give a good list of benefits.

• CREDIBILITY: Who, what and where of your company, its stability, its founders. There are many fly by night companies coming and going every day and everyone wants to know that what they buy into is the best. No one likes to be taken to the cleaners.

• SHOWCASE your product: Have a simple display with brochures for everyone. They many not decide to buy now but leaving with a brochure or flyer is certainly better than leaving with nothing. Another good method here is to have taste testing if your product is something you consume or give out samples. A good company will have marketing samples available for you to purchase.

• VALIDATE your product: HOW? Testimonials are what will assuredly make sales for you. Make sure you have a few people present who are on the product so that they can give their story. Facts tell, stories sell.

The above 4 must do’s focused primarily on the product and its benefits. At the end of the presentation there is a 5^th must do.

It’s time to reveal your company opportunity. Most likely the attendees will not be interested in the business opportunity but then, maybe one person will be. After all, it’s ok to have clients but more importantly it’s better to attract people who will want to earn extra money.

Read the company’s vision out loud and let those words do the talking for you.

Ok, your presentation is now over. Thanks for coming!