The Keen Marketer

Since I decided to go against the trend of old time network marketing where you run after your friends and family and call people that just bang the phone down in your ear, I’ve been a lot happier.

But I did not decide to go this path until I discovered what attraction marketing was all about and how the internet would play the biggest role in creating this attraction magnet for me.

Although most of the information I came across was easy to assimilate and put into practice, the one I found myself struggling with the most was writing effective copy for advertising, landing pages and sales pages.

But I have learned, and it should be plain as the nose on your face, that the most important of your ad is the headline. No matter where your ad is displayed, if the headline is weak, you won’t get results.

Next comes the content.  A few short sentences continuing the headline’s direction should emphasize the benefits.  Some ads may need more than a few words so it’s always good to use bullet points that detail the benefits for the problems your ad says it will solve.

Calling your reader to action rounds off a great ad, especially if they follow through by clicking your link to more information or an optin page.  You have to tell them what to do or they just might go on to the next ad and forget about yours.

Now I know that the above doesn’t go into all the details of writing good ads.  I am still learning and good copy writing is a never ending challenge no matter how good you are.

I am fortunate to be a member of a community that specializes in training individuals interested in improving their skills in all aspects of marketing online.

Especially brilliant is their section of videos which takes you step by step through all the aspects of writing with pull.

I’m excited to have such expertise at my finger tips because learning is what I love to do.  Writing great copy is especially good for my network marketing business.