The Keen Marketer

Before you can attract prospects, it’s always a good idea to know what types of prospects there are in the first place.

Basically you will meet 4 types:

• Those that are motivated by money. This type of personality knows that network marketing can be a really good place to make money.  They’re not interested in earning just a couple of extra bucks a month.  Rather, they are looking to make the biggest amount they can. In order to attract these types, focus on the compensation plan and its benefits.  Talk about fulfilling dreams.

• Those that like to have fun. This type of personality is the social butterfly.  They love to meet new people, love the idea of network marketing as a business model, love the events and the energy of success.  As long as the process if fun, they will stay for the long run. To attract this type, talk about how the events will motivate and energize them. Talk about the high profile leaders they will get a chance to meet.  Pick one leader who has really focused on making their business a lot of fun.

• Those that are motivated by knowledge based in facts. This type of personality is an analyzer and a thinker. The more factual data you can provide them with, the better. For example, if your product has studies that prove the results are true, you will see these prospects just gobble it up. Therefore, having a lot of factual data resources is an ideal bait for this type.

• Those that need a great cause to motivate them.  Why? Because this personality type wants to help others whether by helping them make more money, get healthier or better themselves in some way.  As long as your product addresses that need in your prospect, you will see them easily join your opportunity.

So developing great content based on the type of personality you want to attract is just great marketing.  When you know what need to fill, the rest is easy.