The Keen Marketer

I just wanted to talk briefly today about using promotional post cards as an excellent tool for prospecting.

Postcards are efficient, very easy to create and can be a very powerful marketing tool.

Now you can snail mail post cards but you can also email postcards which are much more economical and just as effective. Why?

Because postcards are sent after you’ve created a bond between you and your prospect.

The person receiving it is expecting it and wants to hear what you have to say.

They’re useful for customer up sells and cross sells, direct purchase, lead generation and brand awareness. It’s truly amazing how an effectively written postcard e-mail will do the trick.

A promotional postcard e-mail sometimes promotes an event, but not always.

Here’s a quick example:

If I helped you get started in an online business from home, and in a few short years you were earning enough money to retire and still make a good income and live the lifestyle you always wanted to live, would you send me a Thank You note?

Well, that’s what I want to do. Please take my tour at the following web site.

You could also try the promotional teaser – an e-mail that is exactly what it says it is – it teases you, leaving you wanting to know MORE.

Again, here’s a couple of quick example so you get the idea:

Subject: Lions and Pigs

Be there when we need you!

Now you could really make things more interesting by sending an audio postcard. There are membership sites which already contain everything you need to do this for a nominal monthly fee.

I used one when I first did my cleansing program and sent it to all the people on my warm contact list. The response was clearly positive. Click here if you want to listen to my first recording.

It has become a tool I use a lot now even just to send a hello to someone I love.