The Keen Marketer

Think about this: What is the number one reason people get online everyday? The answer is simple – they’re looking for information.

Information seeking is so huge that Google alone hosts 400,000,000 searches every day! OK, so what’s it to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And when done correctly, you can get paid for it, too!

What is info marketing?

First, understand that this is the simplest kind of business there is. You create a product that provides information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say? Here’s an example of a branding product that helps you create a product or lead driven site for residual sales.

But how does it all work?

We’ve established that it’s a simple concept. In order to be successful there has to be value in the info you’re selling. So the key is to figure out what people want. How do figure that out?

One easy way to figure it out is with a simple search. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. You’re looking for popular questions or common themes. Something that most people don’t already know. Then just give them the answer in your ebook.

Power tip

If you’re concerned about information product development,  Put it this way: An info product is just a bunch of articles strung together or videos on a how to topic. One method is to write some articles for your blog. And when you have a collection, refine and expand on them and put them together into an ebook. Easy peasy!

So, what’s so great about ebooks? Funny you should ask . . . Here are 7 reasons for you:

1. Simplicity and ease

Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. So you can just set it up and let it run. It’s like having an automated cash machine.

You don’t have any inventory. You don’t have to ship anything. Your business is 100% digital.

2. Product combos

When you have a created a few information products. You can just combine them into a more expensive product. It’s nothing to combine the content from several ebooks. And your new product will be able to carry a much higher sticker price. People will be willing to pay a lot more for one big ebook. Versus multiple smaller ones.

3. Resellers

You can grant other people resell rights to your own products. This is a very popular topic right now, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Use part of it to make an autoresponder series. And build an email list that you can sell other products to.

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then you can use the reports as the front-end of your product funnel. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Affiliate, you say? Yes!

6. An army of affiliates

This is a real power strategy. If you’ve got products you own. You’re able to let other people market it for you. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.

7. Joint Ventures

I’ve saved the best for last. Setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. Without your own products, you can’t do JVs.

Summing it up

If you’re not convinced to start selling information products, then you’ve probably been sleeping. You’ll become the ruler of your own fate. Because you’re 100% in control. So, decide to just start:

• Head over to Yahoo! answers
• Discover what questions are being asked
• Start writing

Information product development really is that simple. Before you know it, you’ll have your own info product.