The Keen Marketer

Making your site somewhere people want to go can be a challenge for many people. But these 6  tips for better traffic will make your job much easier.

• What does your site look like? Does it have a dark background and light letters?  Not a good move. It seems that it is much harder to read white letters on a dark background than vice versa.  It can cause eyestrain and your visitors will leave your site by the droves.  Keep it simple by using black letters on a white or light background.

• Are you making use of the whole width of your screen for your copywriting?  Another not so good move.  The experts are saying that a writing area of no bigger than 600 pixels is preferred by readers.  People would rather scroll down than move the cursor from side to side.

• Do your site navigation tabs number over 8?  The magic number is 8.  Anymore than that and people feel that your site is too complex and too convoluted to try to decipher even if the information is really good.  They will leave for better pastures.

• Are you trying to sell vitamins along with lawnmowers?  Then you are being too wide in your niche and not targeting the people you need to.  Stay within your niche boundaries.

• Your headlines need to evoke an emotional response from your reader.  Whether you save them some money or make them feel less alone or provide them some help that will make their job easier, no matter, use the words and benefits that will get them to want to find out more.  Copywriting well done evokes emotions.

• Also, good  copywriting is not just for the headlines but also needed for taking your visitors through a series of hoops that will pre-qualify them and lead them to a product you want to sell to make their lives easier.

Improving your site does not have to be hard to do.  Just think logically, use your common good sense and if you need to,  get some good training.