The Keen Marketer

My last post covered how misusing or not using the “title tags” could affect your search engine results.

Today, you’ll learn how misusing your keywords Meta tags can do the same.

There was a time when search engines really cared about keyword meta tags and would use those to determine your site’s relevance.

This is no longer the case but it doesn’t mean that keyword meta tags are not important, as a poorly written meta tag can actually penalize your site.

What to do?

The meta keyword tag is used primarily to identify, in one line of HTML, what you are optimizing your page for by using specific “keywords”.  So just do that.

Since meta tags only appear in your HTML code and nowhere are they visible on your site, this is an easy solution to properly identifying what your site is all about.

Where are they on your HTML page?

They’re usually placed very close to the top of the page, near your title tag, and look like this:

<meta name=”Keywords” content=”Keywords and keyword phrases you’re optimizing this page for, including applicable synonyms and misspellings, and keep this tag under 170 characters”>

It’s all about learning how to do it right so as not to be penalized!

Stay tuned because I have 5 more SEO tips coming your way soon.