The Keen Marketer

Smart Beginner Network Marketing Strategies

Archive for March, 2011

Email Marketing Tactics – A Beginner’s Guide to Selling With Email

Written by Marie on Mar 30th, 2011 | Filed under: All Posts, Training

If you want to start an email campaign, you’ve got to make sure the person accepts your emails. How can you do this?

Admin:  Email marketing is definitely one of the best and easiest ways to stay connected.  It makes your list building efforts quite effortless and it doesn’t have to cost an arm and a leg either. But in order to reach your audience you need how to talk to them in a way that will pull one of their emotional strings or in other words touch them in some way.  That takes copywriting  skill but it can be learned.

Well, you need to get their permission. That’s where an autoresponder service or email marketing software comes in. It facilitates the relationship between you and a potential email subscriber and allows for automatic sending of programmed emails.

You should always offer something in return for a person’s permission. It increases the return rate of prospective clients for your service and lets them know that you will be sending them promotional emails from time to time. This is actually an integral start to your email marketing campaign, so make sure you have this planned well. Alternatively, if you have a website, you can create a subscription form that will allow your visitors to receive email, which is actually the best way to gain permission.

Don’t Underestimate “Word of Mouth”

If you put it in this sense, then contacts matter when engaging in email marketing. Your subscribers can invite other people to get the emails you send out, and this can mean increased business. You can obtain this is by earning your visitors’ loyalty. If they trust your service, then they will refer it to their friends or associates and you can benefit from this in the long run.

Don’t Ever Give Up

Plain and simple, marketing is tedious work, especially when email marketing can keep you staring at empty mailboxes. What you have to make sure is to keep pressing on and be persistent. Keep sending those emails out, and to make your life easier, use a newsletter service or email marketing software. This will save you the time to copy and paste email addresses whenever you send out your email. Be creative in order to defeat those instances when no response is the only response you’re getting.

Whenever you consider email marketing, it is important to function actively. That is, engage in building consumer relationships as it can spread into more clients. Most importantly, do not give up even if things seem slow at first, because that is always inevitable. Work with what you have and make sure you keep on pressing on as the right deal is just around the corner. A little patience won’t help, because in the end your email marketing will surely be worth it!

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About the Author:
For more List Building, Article Marketing & Internet Marketing super tips, visit CJ’s Market Pulse blog and take advantage of a free 7 Day Profits video course.
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Email Marketing – The Pros And Cons of Marketing With Email

Written by Marie on Mar 23rd, 2011 | Filed under: All Posts, Training

Many small businesses are considering jumping into the world of email marketing. Email marketing has many different advantages, but it also has a few drawbacks that you need to keep in mind.

Admin: The art of writing great emails that take the reader through a process and eventually the sale is something anyone can learn.  However, if you want your learning curve in half, you might consider a personal coach to help you review your emails and your marketing funnel.

The truth is that when utilized in the correct fashion it can be an extremely powerful and cost effective way of promoting your business and producing more sales. Once you learn about the pros and cons of email, you will be able to begin your own campaigns and get started down the path towards increased success and profitability.

The Advantages of Email Marketing

There are several key benefits to running an email marketing campaign. One of the most important is how cost efficient is can be. There is no other form of direct marketing that is as cheap as email marketing is. A 2005 study by the Winterberry Group found that for every dollar spent on email marketing, $15.50 was earned in return. There is much relevant data pointing to email marketing having a superior ROI than telemarketing, direct mail campaigns, radio or billboard advertisements and more.

Another advantage that email has is that you can quickly get your message across, and you can reach your customers and prospects in a place where they are comfortable communicating. If you have an idea for a new sale or promotion for the upcoming weekend, you can inform all of your customers about that immediately. With print advertising, traditional direct mail or anything else, the turnaround time could be days or possibly even a week or more.

One of the real strengths to running an email campaign is how effectively you can track the results that it produces. You will be able to see every click that is made to your website as a result of the email, and you will be able to see statistics such as how many people read the message, how many times they read it, if they ended up making a purchase and on down the line.

There is no other form of marketing or advertising that produces such an array of in-depth statistics. It’s an invaluable way to track your marketing efforts, and make the most out of every dollar you put into promotion.

Finally, another important advantage to email marketing that you will want to remember is that it’s the perfect way to convert prospects over a long period of time. No matter how great your products or services may be, not every person will be immediately ready to make a purchase or investment. Email marketing is the perfect tool to continue chipping away at those prospects over the long haul. By developing a relationship with each prospect and providing them with useful information, you will gain their trust and stay at the forefront of their mind.

The Disadvantages of Email Marketing

The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it’s a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

You can help combat this problem by being as transparent as possible. This means making it easy for people to see who is sending your message and what it’s about. It also means ensuring that all of your email addresses are used with permission, and you never purchase a list or steal addresses from another website.

Another disadvantage with email marketing is that far too many small business owners or managers know how to make a campaign work for them. Perhaps they try using gimmicks or copying an email that somebody else sent out. However, a much more effective strategy is sticking within your own identity, playing to your strengths and providing your prospects and customers with exactly what they are looking for.

Making Email Marketing Work for You

The bottom line is that the benefits of email marketing far outweigh the disadvantages. It’s all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you’re missing out on a huge opportunity to help your business become more efficient and more profitable.

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About the Author:
For more List Building, Article Marketing & Internet Marketing super tips, visit CJ’s Market Pulse and take advantage of a free 7 Day Profits Course.
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The Benefits of Article Marketing for Your Business

Written by Marie on Mar 22nd, 2011 | Filed under: All Posts, Training

Attracting potential customers to your business is the key to succeeding in today’s competitive market. With so many companies struggling to survive in this tough economy, it’s crucial to understand the most cost effective ways in which your business can grow.

Admin: Article marketing can pay off if you have really great content that you are sharing and there is a great need. If  you are writing just to create backlinks, not all backlinks are created equally.

The Internet offers endless growth opportunities at little or no cost, making it possible to bring in potential customers to achieve the success your business needs. Article marketing is one of many ways to spread the word about your company and draw traffic to your site.

Every website has to attract traffic in order to succeed. With tactics like Pay Per Click marketing and the use of social media marketing, your site can bring in potential customers so your business can grow. Article marketing allows your company to have a search engine presence that can have a dramatic impact on your business. One of the most important marketing tactics in article writing is Search Engine Optimization. Through the use of keywords, the article will be easily found on search engines, which will attract visitors to your site.

Article marketing also includes the use of links that point to a specific site.  Whatever your business might be, an article with carefully placed keywords and useful information can leave readers wanting to know more about your company.  Along with blogging, article marketing is a way to use writing strategically placed throughout the Internet to enhance your business. A well written article informing the reader about the product or service you provide will establish you as an expert in the field, making potential customers want to know more about you and your business.

Article marketing is also a great tool for pre-selling your product or service.  Whether you sell handmade jewelry or offer business opportunities for stay at home moms, article marketing is one of the best ways to spread the word about your business to help it succeed. With so much competition in today’s market, it can be tough for any business to grow. It’s never been more important to not only understand these low cost marketing tools, but also make effective use of them for your business.

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About the Author:
Kathleen Radesic is an internet marketing mentor and coach. She specializes in online marketing strategies that help catalyze massive growth for any business. Kathleen takes pride in helping others realize their goals one step at a time. If you want to find a home-based business or grow your existing company, franchise or MLM to levels you never thought possible, see Kathleen Radesic to learn more.
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Getting the Best Marketing Bang for Your Buck

Written by Marie on Mar 12th, 2011 | Filed under: All Posts

Are you looking for a great way to market your products and services to potential clients?

Admin:  If you start emailing and you have no plan, your efforts will bring no results. At least, none that you want to have and that would be no sales.  So you need to really know how to effective in your copywriting. Consider having a copywriting coach that can help you with your writing efforts.

 

Sometimes it’s time to try a new marketing plan!  Email marketing is a great way to increase your customer base.  With so many people using email on a daily basis, you may wonder why you haven’t thought about using this form of marketing sooner. email marketing

Learn some of the benefits of this marketing tool and how it can help your company.

Email marketing is inexpensive.  Some forms of advertising are extremely costly.  If you are sick of paying for expensive TV and radio commercials, email marketing may be the way to go.   Email marketing can be a low cost way to get great results.  Depending on your specific marketing needs, email marketing can be inexpensive.

You will reach many people.  Are you looking to reach more people?  Think about how many times a day you check your email.   Your customers probably do the same thing!  You can market your products to existing customers as well as reach new customers with the help of email marketing.  With so many people using email, it is a perfect marketing tool.

With email marketing, you are able to have interactive advertisements. This can be a great way to include audio and visuals into your marketing plan.  This can be a great way of grabbing your viewers’ attention so that they read what your company has to say!

Email marketing can bring with it a high conversion rate. Are you looking for a way to increase business with your current customers?  This form of marketing can be an easy way to up-sell certain products or services, or offer deals and incentives to current customers.  Your customers will likely respond positively to these emails which will increase your conversion rate!

You will be able to measure your results. If you are looking for an easier way to track results of your advertising and marketing efforts, email marketing is a great option.  You can easily see how many people read your emails, visit your website, and make a purchase.  This can help to show that your valuable marketing budget is not being wasted!

If you are thinking about improving your marketing plan, consider email marketing.  It’s time to move on from outdated advertising techniques such as fax marketing and radio advertising.  With the help of email marketing, you can create a better marketing plan and boost your company’s sales.

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About the Author:
I write to share my experience in business from; email marketing to how to get the best results from a fax marketing . Including business management to help you avoid dreaded debt management companies
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3 Tips For Marketing A Home Business In The New Year

Written by Marie on Mar 10th, 2011 | Filed under: All Posts, Training

When contemplating marketing your home business, the new year is always an important time with reflections and motivation.

Admin: Staying motivated is definitely an important part of sticking with working online. Many get confused and discouraged by information overload and give up too soon when they need is some help to help them cut out the clutter and a marketing system to follow that does just that while teaching them only what is needed to succeed.marketing from home mom

It’s a great time to celebrate the accomplishments you made in the prior year, but it’s also a good time to think about your plans for the new year ahead.

Maybe you need to completely change your tactics and make some serious changes. Perhaps something has not been working for you and you need fresh techniques. Or what you’ve been doing IS working and you need to find the time to do it more efficiently. Time can be a challenging factor.

Whatever tools you are using, the following 3 tips below are crucial for any home business

1. Social networking – The number one tool you should be using when it comes to marketing. Twitter and Facebook are valuable tools and are easy to use for any type of work at home venture. Keep in mind if your time online is short, (especially if you have little ones at home), you need to make the most of it and the easiest way to do that is to schedule your tweets. Also going over your posts for both networks mentioned above the night before is always a good idea.

2. Offline Marketing - It’s just as important as online marketing so it’s a good idea to do both regardless of the way you go about bringing in more clientele. One of the easiest, least expensive, and best ways to market offline is to use business cards. Create a card that represents you well and tells a brief description of what you offer and then hand them out to potential customers whenever possible. Also, keep in mind word of mouth is the ultimate, number one way of promoting offline. Tell your friends, and they will tell their friends and so on.

3. Writing - One of the most important and accessible internet tools you have at your fingertips is writing. It’s crucial to show your readers and market that you are an expert in your field and you know what you’re talking about. Article writing and blogging are the two most prominent ways of doing this.

You need to continually write and submit articles (in your niche) to directories so your readers will see you mean business. Blogging is another effective way to get your work in front of others. There are many blog platforms you can use, both free and paid. Search on Google and the various social networks, and then determine what’s best for you and choose accordingly. Asking questions on forum boards, Twitter and Facebook is ideal to gather information best suited for your needs.

The best advice I can give you with marketing your home business in the new year is to strive to invest more time and effort regardless of what techniques you use. Keep up the work, and if you fall, get right back up and do it again. Marketing can’t happen by itself; you must put the extra effort to garner your desired rewards and income.

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About the Author:
Article Written By Tammy Embrich

Tammy has been successful in the work at home industry for many years. She is an Internet marketer, article marketer, and ghostwriter. She offers free job leads for the job seeker, as well as other work at home resources, work at home articles, tips, and more at Work At Home Jobs.

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5 Major Steps To Sponsor Distributors In Your MLM Business

Written by Marie on Mar 2nd, 2011 | Filed under: All Posts, Lead Generation

I started in the MLM industry about 3yrs ago when I was suddenly laid off from Countrywide Home Loans. I have to tell you that it was a rough and frustrating 3yrs of my life.

Admin:  Very good advice. But it’s all in the lead generation system you implement to generate leads quickly that you need to build quickly.

I followed what I was told and what I learned but I could never get over that hump of sponsoring MLM distributors into my company. It never panned out for me like it did for other people and what I’m talking about is financial freedom.

I’m writing this article because I don’t want to you to face the same disappointment I did and I don’t want to you experience the same mistakes I made. Instead of you struggling for 3 years like I did, I will mold you into a sponsoring machine. I have to be honest; I jumped from company to company because I thought each company was the problem not knowing I was the problem. If you follow the steps I’m about to reveal you will be sponsoring more MLM distributors into business than you can count on a day to day basis.

Here are a few steps that need to be implemented in order to sponsor hundreds of people to give you ultimate freedom:

1. You must start off with a different mindset. Don’t be like the Network Marketers that struggle in this industry 99% of the time. Don’t be a follower, be a leader which begins us to our first step and that is PERSONAL BRANDING. Stop using your companies branded websites, videos, audio messages and education. People don’t join companies, they join people. You want to have your own system that works for you and not someone else. You want to focus on YOU, which include your own website, videos, audios and education. Why, do you ask? Because people will trust you, you know what you are talking about and they see you as a leader and mentor. You are providing information they can use to better their lives. Don’t bother creating your own website unless you are master designer. There are many systems that can help you with that.

2. LIST BUILDING is the next step on our list and it is a very important step. I thought building a list wasn’t that important and I was dead wrong. Like they say, the money is in the list and I’m not talking about cold calling, family, friends, babysitter, or coworkers. For the next 90 days, I want you to stop trying to sponsor people into your business and learn how to build a huge list of interested and starving prospects. The BIGGER THE LIST equals more potential profits.

3. You must make money while you are building your business. You should never go into your own pocket to build your business. Use AFFILIATE PROGRAMS in your marketing funnel. The reason for that is, say a prospect doesn’t become a MLM distributor for your initial business, so in the mean time you offer valuable services, products, and learning material that generates cash flow from the list you are building. The commissions you make from the affiliate programs can be used to build your business even further.

4. MARKETING MASTERY is one of the most important steps because if you don’t advertise no one will know who you are or your business. I would suggest you pick one marketing strategy at a time and master it before you move on to the next. Start off with the free marketing methods if you are low on funds like article marketing, video marketing, and social networking. If you have some cash to spend then you can use marketing methods like pay per click and solo ads. But like I said before master each step before you go on to the next.

5. This final step is probably this easiest to say but not the easiest to obey. STAY CONSISTENT AND NEVER QUIT. I say this because I have done both. Just make sure you don’t do the same. Create a plan and stick to it. There are many resources out there that can help you with everything that was mentioned in this article. Imagine in the next 90 days you could have 25 people contacting you every day to become a MLM distributor of your business. If you stick to the plan you are good to go.

Now that you have read the 5 major steps, what are you going to do with them? These same steps have helped me a great deal and have changed my life forever. I want to make something very clear if you decide to use these steps. There is no magic secret or quick way to online success. You should have a marketing system in place and you must put in some serious work to get to where you want to be. I’m sure you know that so act accordingly unlike most marketers. This will ease the frustration of sponsoring MLM distributors into your business.

From The Desk Of Tawn Smith(The Affiliate Way Network), Network Marketing Coach-
About the Author:
The Affiliate Way Network is a leader of a fast growing team of successful Internet Entrepreneurs. Find out how we are helping others create financial freedom all across the globe. Visit our website to find out more on Sponsor Distributors In You MLM Business.
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