The Keen Marketer

Making your site somewhere people want to go can be a challenge for many people. But these 6  tips for better traffic will make your job much easier.

• What does your site look like? Does it have a dark background and light letters?  Not a good move. It seems that it is much harder to read white letters on a dark background than vice versa.  It can cause eyestrain and your visitors will leave your site by the droves.  Keep it simple by using black letters on a white or light background.

• Are you making use of the whole width of your screen for your copywriting?  Another not so good move.  The experts are saying that a writing area of no bigger than 600 pixels is preferred by readers.  People would rather scroll down than move the cursor from side to side.

• Do your site navigation tabs number over 8?  The magic number is 8.  Anymore than that and people feel that your site is too complex and too convoluted to try to decipher even if the information is really good.  They will leave for better pastures.

• Are you trying to sell vitamins along with lawnmowers?  Then you are being too wide in your niche and not targeting the people you need to.  Stay within your niche boundaries.

• Your headlines need to evoke an emotional response from your reader.  Whether you save them some money or make them feel less alone or provide them some help that will make their job easier, no matter, use the words and benefits that will get them to want to find out more.  Copywriting well done evokes emotions.

• Also, good  copywriting is not just for the headlines but also needed for taking your visitors through a series of hoops that will pre-qualify them and lead them to a product you want to sell to make their lives easier.

Improving your site does not have to be hard to do.  Just think logically, use your common good sense and if you need to,  get some good training.

I f you’ve been marketing online for a while now, you are familiar with e-books and how powerful they can be at increasing your list of contacts.  You may even have created one or used one to entice people to sign up for your newsletter.

Here is a great little training showing you how you can make an ebook work for you to increase sales over and above just giving it away to increase optin leads.

1:  A smart idea is to give away your ebook, in its entirety, in exchange for people leaving testimonials. These will come in handy for improving your ad copy with live people comments.

2:  Do you have a website or blog? Well, why not publish it in ebook format which you can write to CD disks and include in any of your direct mail packages. It’s a great advertising tool which can lead to sales of your specific products.

3:  When giving your ebook in exchange for contact information, add a little twist.  The contact can only download it if they provide email addresses of 3 to 5 friends that could be interested in your book. This is a great way to build your list.

4:  Getting free advertising can sometimes be tricky. But not if you submit your ebook to freebie and freeware/shareware web sites where people can load your ebook and see your ad.

5:  In a similar fashion, you can hold a contest, submit it to free contest or sweepstakes directories, with your ebook as the  prize. A Google search will list all you need.

6:  A clever way to offer you ebook is to make available only a few chapters. Give people a taste for what they could be getting, then if they like it, they can order the full version.

7:  Sell advertising space in your ebook by charging for a full page color ad, or classified ad or even a banner.  You can even trade advertising space in your book for space in theirs.

Now you have seven great tips that can help you increase sales with your ebook that are easy to implement but very effective.