The Keen Marketer

So, you’re really busy promoting your site online, but did you ever think that there were other ways to promote your site, especially when you were not online?

Here are some really good site promoting ideas that have nothing to do with doing it online:

• Use a bumper sticker for your car with your site printed on it
• Have t-shirts made with your logo and site and give them as gifts to family and friends
• Use your head and those of your friends too via a ball cap with pertinent information
• Don’t forget the standby general promoter, the business card.
• Let your car be the billboard by using a magnetic sign
• Make up flyers with your info and keep on hand to pass out or leave behind when convenient
• Don’t forget to print your info on jackets too if you can afford it
• Everybody needs a pen. Get pens printed with your info to hand out.
• And everybody loves a coffee cup. Have some printed and give out as gifts.

As you can see, there are many options to promoting your site while not really promoting it online.  Be daring and give three or four of these ideas a try and let me know how it worked for you.

You’ve been really busy creating great content. So great in fact that you now have a list of loyal subscribers who want to keep knowing more.

But all of a sudden, you’re noticing that slowly and surely, these very same subscribers are dropping like flies from your email list and you’re wondering what the heck is going on.

Could it be your actual emails that are at fault?  The number one main reason for this situation is because you are not targeting your emails for the right subscribers.

What do I mean by that?

Well, would you send a cat lover information on how to buy dog food?  Of course not!

Email marketing to the right target market is no different.

After you have separated your list into groups of like characteristics, such as those who have bought from you recently, those who haven’t bought from you in a while, those who have never bought from you, those who are located or part of one area or group and those who belong to other criteria you are targeting,  here are 5 ways to keep your subscribers from leaving you:

• Find your best customers and reward them with special discounts or bonus offers
• Entice those who haven’t bought from you in a while with a limited time offer
• Build relationships with those non-buyers by providing value based information
• Know where your customer resides and offer them something specific to their location
• target your emails to the specific criteria you used in your data collection.  If you segmented your subscribers based on a specific hobby, gender or age, then only bring them information relevant to that criteria.

A good email autoresponder will allow you the flexibility to  do all of the above and more.  Don’t let your emails be the cause of people running away from you.