The Keen Marketer

Niche keyword research has always been something that I haven’t been very diligent in doing.  That may be because I did not really know how to do it until I learned how from superb internet marketing training.

The whole keyword thing can be broken down into 8 steps. Once your learn how, then it’s wash and repeat.

So here goes:

Step 1: Think of something that moves you and find one word that would describe it.

If gerbils or skateboarding are of interest to you, then pick one single word that can describe this interest or passion you have. 

See how easy step one was?

But I must caution you at this point.  If you don’t take this first step seriously, then all the others will not produce the results you want in the end.  So I must qualify this simple process by advising you to choose something that you already know lots about and want to learn more about in the future.

Learning more about your topic will keep you interested over the long haul. That way you are less likely to get discouraged or even quit.

Step 2: Come up with a problem statement using your word combined with “how”.

What does this mean?

Very simply put, ask yourself, “Are people trying to solve a problem related to your area of interest?  Will they pay for a solution?” Hopefully you will have one they will want to pay you for. After all, that’s the idea with developing a niche marketing strategy.

There are many keyword research tools and one free tool that is quite adequate is the Google Adwords Keyword Tool. Start by typing in the word that you chose but add to that the word “how”. An example of that  using the above words would look like this: “how gerbil” or “how skateboarding”.

The reason you use “how” is because  people with problems look for a solution on line and usually use “how” as a way of asking the search engines in order to find a solution.

Once you click “send”, the Adwords keyword tool searches and finds what other searches were done using those 2 words and may contain results such as “how feed gerbils” or “how make a skateboard”.

Adwords keyword tool spits out what are called “problem statements” which leads us into the next step.

Step 3: Look for the “action words” found in the problem statements.

There actually may be many action words like “how clean gerbil”, “how groom gerbil”, “how build skateboard”, “how make a skateboard.  You get the idea.

Your action words in this case would be clean, groom, build  and make.

These words are the ones people are using to try to solve their problems with.

Step 4: From your list of problem statements, choose the ones you could solve because you know something about it, or can learn more as discussed before.

So if you could help people build a skateboard from scratch you’d choose statements such as ‘how to make a skateboard”, “how to make skateboard deck”, etc.

Just list all the statements that you know you can solve.

Step 5: List all the words you can find with your problem that people could use to search for.

So you’re going to help people build a skateboard but remember that “how to make a skateboard” may not be the only words that apply to this problem.

There are different parts to the skateboard such as the “deck” and “wheels’ which all play an important part in the making of a skateboard.  Just make sure you identify as many words as possible.  If you can help with all the parts of the skateboard, you will inevitably reach a wider audience.

Don’t be shy. Whip out your thesaurus for synonyms  and make a list for both your interest word and your action words.

Step 6: Narrow your search to the actual keywords people are typing in their search.

You will be fine tuning your keywords for better targeting your niche of choice. If you have  a paid keyword tool, you can further narrow your search.  It should produce more phrases people use to search with.

Step 7: It’s now time to put your keywords into groups.

Use the “intention” of the search term to make your list of words that fit under each “intention”.

What this will allow you to do is to specify what problems people are actually searching for.

Step 8: Now which list has the largest groups of keywords?

If one list has lots of keywords that express the same problem, then that list means that there are a lot of people trying to solve the same problem which could translate to lots of people visiting your site looking for a solution.

Now was that so hard?  Finding the right niche will take some effort on your part and some practice as you refine your keyword research skills. Then it’s on to create a profitable website providing value and problem solving solutions for you to profit by.  It’s all in the training!

Get real internet business training with real guides that care what happens to the real you.

Recently, I listened to a taped interview with Dr. Pritchett, the author of “You 2(squared)“

Dr Pritchett mentioned 6 power moves that a person can learn and use to increase their ratio of success to 5 to 1.

• The Power of Positive Demeanor: When you meet someone, you body instantly reacts to the other person’s emotional state. This is the process of mirroring and is an instant response connected to brain cells called “mirror neurons.

These neurons sense what the other person will do, they tune into the person’s feelings and mirror what the person does.

To be an optimistic at all times and put this power move into play, carry yourself as an optimist would, so you can capture the first movement of influence from the other person rather than mirror that person’s emotional state.

• The Power of Positive Expectations: What you expect is what you tend to get. Do we not often hear this phrase: “Beware of what you wish for because you just might get it!” ?

If you believe in your team, then manifest this power move by giving recognition, encouragement, approval or even asking for other opinions. You will be showing that you value them and they will in turn emulate your behavior with their team. It’s all about duplication after all.

• The Power of Positive Attention: This power move is much like the last one except it differentiates between expecting positive results to making sure that the attention you give is a positive one rather than a negative one.

• The Power of Positive Guiding Questions: All questions are guiding questions, in fact. But it’s all in the way you ask these questions.

For example, someone at work asks for help. The person is already feeling less capable because they cannot finish their task. So instead of saying ” what do you want?” that furthers the negative aspect of that person’s inability to complete the task, saying something like ” what are you trying to accomplish?” would move the focus off the person to the task that needs to be done.

• The Power of Funny: Humor says it all. Studies have shown that the most successful executives use humor and approval more often than less successful executives.

So make light of a situation if appropriate. It relieves tension while still getting to the task at hand in a more positive way.

• The Power of Playing To The Sweet Spot: This power move is very powerful in and of itself. It is your ability to know people well enough to put them in a position where they can do their best.

It’s about recognizing each person’s abilities and acknowledging their abilities by asking them to further develop these abilities in situations that are best suited for their specific abilities and where they will do their best.

You will encourage and empower others by playing to their sweet spot.

The above power moves can be seen in all extremely successful leaders. But remember that success is not instant and even these successful leaders had to learn these skills from other successful leaders.

And great network marketing training will be the foundation of creating your 5 to 1 ratio of success.

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Everyone hates rejection. That’s why most network marketer hate telephone cold calls or personal cold calls to people they don’t know.

There is a solution to this problem and yes attracting your prospects to you is a major part of it.

But once you’ve attracted what then?

You have to build a relationship. Your product, your company opportunity is NOT what is important. If you cannot build a relationship with someone then how do you expect that person to trust you or your information?

The consultative approach is a major key in growing this relationship.

So how do you do that?

• The number one biggy is to help people solve their problems by listening to them. Forget about your needs and focus on those of your prospect.
• There are different degrees to listening.  Go further than just the words and listen without thinking about what you are going to say next.
• Ask questions to understand what the prospect’s needs are, not the type of questions that you can use the answers to push your product to them as the solution.
• A good tactic is to repeat what they have just said. This serves as a confirmation, first to them,that you at least heard what they said and then, second to you, that you are on the right track in identifying that person’s problems so a solution can be found.

The above tactics can be clearly traced back to Michael Oliver, who published  How to sell network marketing without fear. And Cindy Schulson, in her Squidoo lens on “How to use the consultative approach and turn rejection into a profitable business relationships”, does a splendid job of reviewing Oliver’s consultative technique.

Cindy also mentions Ann Sieg’s expertise in using this approach and how Sieg has cultivated the attraction marketing model to its highest levels.

Listening is an art and if network marketing is what you do, then become an adept at this technique. It can help you prosper in your business but it can also help you in your personal life for as you become a great listener, your family and friends will come to value your opinion more and more.

What is edification?

“Edification”is the act of speaking or writing highly of someone, building up his or her credibility.

Everyone has some exceptional qualities, a reason why they should be treated and listened to with respect. “Edifying” is the honest and sincere process of making those qualities clear to someone new.

And if you wish to show your respect, mastering this skill will only add to the respect others will feel about you too.

Edification is not hard to do. Edifying is simply explaining to someone in a few sentences why they should trust a third party you are about to introduce to them. It should communicate quickly, simply and sincerely why you consider that third party to be an authority and why what they have to say is both important and believable.

It will elevate you by association. A 3-way call is a great way to apply this concept.

Let’s say you are presenting your prospect to someone to a leader in your upline.

You could say something lie: “Sarah, I’d like you to meet John Smith. John has been in Network Marketing for 30 years and really understands what makes an opportunity exceptional. John is a top achiever in our company and is one of 3 people who became a Millionaire in only 2 years and has built MANY successful Teams.

He is my Team Leader and I feel he is the best person to explain why this opportunity might be a
good fit for you. John, this is Sarah. Sarah finds the fact of starting her own homebased business very interesting and she is very motivated, cheerful and has amazing people skills. I think Sarah will be a valuable asset to our Team”

What you have now achieved  is to explain to Sarah the reason why John is on the phone with you, what his qualifications are and why she should listen to what he has to say. At the same time, you have made Sarah’s  exceptional qualities clear to John, and boosted your own status by your association with both of them.

Using edification the right way will make for a very effective 3-way call.  But don’t forget that edifying someone can be applied to all types of situations, not just by phone.  Learning a concept such as this is found in exceptional network marketing training.

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