The Keen Marketer

Before you can attract prospects, it’s always a good idea to know what types of prospects there are in the first place.

Basically you will meet 4 types:

• Those that are motivated by money. This type of personality knows that network marketing can be a really good place to make money.  They’re not interested in earning just a couple of extra bucks a month.  Rather, they are looking to make the biggest amount they can. In order to attract these types, focus on the compensation plan and its benefits.  Talk about fulfilling dreams.

• Those that like to have fun. This type of personality is the social butterfly.  They love to meet new people, love the idea of network marketing as a business model, love the events and the energy of success.  As long as the process if fun, they will stay for the long run. To attract this type, talk about how the events will motivate and energize them. Talk about the high profile leaders they will get a chance to meet.  Pick one leader who has really focused on making their business a lot of fun.

• Those that are motivated by knowledge based in facts. This type of personality is an analyzer and a thinker. The more factual data you can provide them with, the better. For example, if your product has studies that prove the results are true, you will see these prospects just gobble it up. Therefore, having a lot of factual data resources is an ideal bait for this type.

• Those that need a great cause to motivate them.  Why? Because this personality type wants to help others whether by helping them make more money, get healthier or better themselves in some way.  As long as your product addresses that need in your prospect, you will see them easily join your opportunity.

So developing great content based on the type of personality you want to attract is just great marketing.  When you know what need to fill, the rest is easy.

So your network marketing business is  doing great but all of a sudden your company has this major lawsuit slapped against it and will have to shut down.

Horrors, all those beautiful cheques you were getting will soon be history.

What is a person to do to insulate themselves from just such a scenario?

The funded proposal is the life line and savior of all smart network marketing entrepreneurs.

With a funded proposal you market a product related to what you may be selling.  For example , you are selling some kind of juice that helps people have more energy.

You could create in informational product teaching people how they could gain extra energy by doing “3 Simple Things To More Energy” and offer it free.  It doesn’t have to be a report, it could be an audio by an expert in health and energy or even a video.

You will be collecting leads generated out of  interest in the niche you are specializing in. These will be primed to hear more of what you can offer even if you have to switch company in mid-stream.

In simple terms, the funded proposal is a method used by savvy marketers to generate leads by offering something that will help them improve their lives or business.

A person may have several funded proposals to generate extra income.

How can this save you from your company’s lawsuit and possible closer?

You may be losing all the perks you were getting from your company but you won’t be losing what you have built, a targeted list with people ready to listen to what you have to say or offer.

Just make sure you have something of value to share.

I’ve always said that it’s easier to learn from someone who’s been there and done that.  And in network marketing, this moto especially stands true.

That’s why, when I wanted to know the ins and out of buying opportunity leads, I went to someone who has been there and done that.

According to Mike Dillard, “there are several challenges that come with purchasing and using business opportunity leads to build a network marketing business.”

These next points should be considered:

• where are your leads being generated from? If they come from companies that offer incentives to entice people to become a lead, these leads would not be of the best quality. However, if the people have actually requested information about working from home and filled out a survey, these leads are understandably of a much better quality
• guaranteeing the quality of the leads you get, makes for a good lead provider.  It’s not fun to get invalid phone numbers or contacting people that didn’t request information in the first place.  Moreover a good leads provider will guarantee replacement of a bogus lead at no cost to you.
• will you be purchasing leads that have already been sold? Most leads are sold 4 to 5 times so if you’re #5, your leads may already have bitten someone else’s line and not interested in hearing anything you have to say.  A remedy for this problem would be to make sure the vendor never sells your leads to more than one person in your business opportunity. And once you have those leads, the faster you reach them the better.
• Your number one best leads should be verified leads. These are identified in 2 ways: 1- verified leads of people responding to an ad and having been pre-interviewed by a call center. 2- these leads may not have been verified but you receive them live, meaning that as soon as they have filled out a survey, they are assigned to you and if you conatct them quickly, you should get a better response.

So wha’ts the worse leads you can buy? These are what is called “aged leads”.  These leads are weeks or months old and buying this kind of lead is just throwing your time away, unless that’s what you want, because these leads are really cheap.

As we all know, or should at this point, that the best leads we can get are those we generate ourselves.

That’s why learning how to market yourself using a step by step formula is so effective because you make those leads your friends.

For more information, tips and strategies on leads generation go see here.

Is the next best thing just around the corner? If it is and you keep falling for it, where does that leave your primary network marketing business?

Maybe ABC is the one we should join, but Oh look at DEF, it sounds even better.  Having this type of attitude spells death to your present opportunityl

This happens a lot and I’ve been guilty of it myself.  It’s easy to get distracted while promoting our network marketing opportunity when we come across so many different opportunities that look as good or better than the one we have.

There will be a point that you will reach where you will feel so overwhelmed and possibly broke, that you will leave it all behind and become one of the many thousands that put network marketing down as something for only special people to be successful at.

Saying no to these offers is a true test of your commitment and resolve to succeed in network marketing.

And staying focused on your opportunity, your product, your marketing while pushing all else aside is the only way to succeed.  You must have one goal to grow your business and continue to help people.

It’s that simple.  Remember, and I’ve said it before, network marketing is simple but not easy.  Saying “NO” to temptations is not easy but it is very simple.

Stay on track with a leader/trainer/friend that will ensure you reach your goals just the way you want.

Since I decided to go against the trend of old time network marketing where you run after your friends and family and call people that just bang the phone down in your ear, I’ve been a lot happier.

But I did not decide to go this path until I discovered what attraction marketing was all about and how the internet would play the biggest role in creating this attraction magnet for me.

Although most of the information I came across was easy to assimilate and put into practice, the one I found myself struggling with the most was writing effective copy for advertising, landing pages and sales pages.

But I have learned, and it should be plain as the nose on your face, that the most important of your ad is the headline. No matter where your ad is displayed, if the headline is weak, you won’t get results.

Next comes the content.  A few short sentences continuing the headline’s direction should emphasize the benefits.  Some ads may need more than a few words so it’s always good to use bullet points that detail the benefits for the problems your ad says it will solve.

Calling your reader to action rounds off a great ad, especially if they follow through by clicking your link to more information or an optin page.  You have to tell them what to do or they just might go on to the next ad and forget about yours.

Now I know that the above doesn’t go into all the details of writing good ads.  I am still learning and good copy writing is a never ending challenge no matter how good you are.

I am fortunate to be a member of a community that specializes in training individuals interested in improving their skills in all aspects of marketing online.

Especially brilliant is their section of videos which takes you step by step through all the aspects of writing with pull.

I’m excited to have such expertise at my finger tips because learning is what I love to do.  Writing great copy is especially good for my network marketing business.

It doesn’t matter what business you’re in, there will be certain phases you will have to go through before reaching total success.

In life, you experience growth, well so will your network marketing organization.

See if you can identify where your MLM organization is right now.

1. “Do Not Drop, Fragile Phase” This first phase is basically the hardest one to get through.  You’re new to the business, you’re learning how to do everything and making mistakes too.  You are developing your belief and trust that this industry will work for you and be that vehicle that will make all your dreams come true.  You also will encounter a lot of obstacles that will test your resolve and your faith.  To stay strong and on track will be your greatest challenge.  Most people quit right here, will you?
2. “Lets add cement to Solidify your organization” phase has you starting to grow more solid and consistent in getting paid regularly.  During this time, leaders in your network marketing organization will start to show their talents and your volume will become solid and steady.   Unfortunately, this is where the majority of people quit network marketing, while the rest have already quit during phase one.
3. “Time to see the big bucks rolling in” confirms that you are now maturing your business to the point where both your leaders and you are making some really good money. In this phase, your leaders will exhibit different phases too as they start to grow their organizations bigger and bigger.  Your MLM organization could number in the thousands by now.  This phase also reflects how good a trainer you have been by how well your leaders have duplicated your actions.  Hopefully, they will no longer need your help.  This point is also where millionaires will start to show up and you will be one of them.
4. “Growing your wealth to become rock solid” phase is where your wealth or residual income continues to accumulate no matter what you do. Many get close to this phase but never achieve it as they lack the necessary leadership skills that will complete this level to make it a really rock solid phase that never quits.

Have you identified the phase you’re in yet?  Don’t forget that really solid training, tools, and support from an excellent and involved trainer can make the difference between staying at phase 2 and pushing through to become a rock solid network marketer that enjoys the fruits of her hard work.

Getting your prospect to pay attention to what you are saying can be a trying event.

There are doubters everywhere and when you are presenting to a prospect, you will always come across some that look at you with great skepticism.

Of course you don’t want to waste your time with prospects that fail to see how they can improve their position, but out of these doubters, there are bound to be soon to be believers.

But what if you could ask your prospect a question that would basically hit them between the eyes and really make them think?

This question is so powerful that you would instantly be able to tell from your prospect whether they are someone you want to have in your team or not.

So what is this revelation question? It’s very simple.

“What if it worked for you-how would that change your life?”

Remember that Network Marketing is a simple business so why complicate the issue.

What better question to ask your prospect to make them think about their future, to rekindle that dream buried deep within them?

Always Keep It Simple Sally!  Join a winning team that keeps your dream alive!

“A vision grows from your soul, fed by communication and passion and can be articulated with the development of how things will be when the vision is achieved.”

Now someone else said that, not me.  Unfortunately, can’t remember who.

But it doesn’t make the message any less important.

Think about it.  A vision also needs food to survive. It may not be the same kind you use to keep your body going but it actually is as equally important.

So how do you feed a vision?

1. give your vision the right level of priority in your life.  Without total commitment you will never achieve its full potential
2. make sacrifices. To give your vision your all, some sacrifices go without reason.  You may need to sacrifice time with your family at first, time spent in front of the boob tube, time reading your favorite books.  Whatever sacrifice you make, remember your vision and the sacrifice becomes less so.
3. develop good habits.  This comes with structuring your time intelligently.
4. be flexible.  If something comes up that is more important than what you are currently engaged in, then realize that you need to follow through with it.  You can always come back and finish the other.
5. never give up.  Moving forward no matter what is a quality all vision achievers have in common.
6. put it in writing. I know it sounds corny, but writing your vision down makes it more concrete, so write it down, sign and date it.  Then read it every day and if it needs to be tweaked, do so.

So feeding your vision is not difficult and if you truly have one, then implementing the above actions will see you accomplish everything you set out to in your life.

Good luck!  (Actually, you are your own luck)