The Keen Marketer

Get ready for 2010 with 12 tips for getting more people to read your content by using these quick and effective ideas.

If you are ever wondering how you can boost readership of your content then pay attention to these 12 tips that are certain to bring in the clicks you deserve. This is training you want to listen to.

• Writing articles that teach how to do a specific thing are hot. People want to know and will read them.  Publish them in article e-zines as they will provide backlinks to your site.

• In your emails, add a P.S. at the end of your letter with a tip about the size of a paragraph on how to, let’s say, improve your copy writing skills or where to get free video skins.

• Use words such “top 7″ or “top 5″ ways to do something. Using a list is easy for people to scan and get the tips fast.

• Especially easy is to leverage the news and linking that news topic to your subject at hand. This gets readers more inclined to read your content as they are already pumped by the media to start off with.

• People love to read about how others have succeeded.  They want to know what that person may be doing differently and then hopefully they can choose to do that too in order to succeed.  So go out there and interview someone that has something important to say.

• Publishing your own product and giving it away for free can increase your readership tremendously.

• Don’t forget to publish your business history or profile where appropriate. It will create trust and attract people to your content.

• Reviews about your product or someone else’s can be quite informative to those that it interests.  It shows that you can be unbiased and provide value with a fair assessment.

• Don’t  forget to use visual helpers in the content you create to make your point. People love examples, charts and  photos.

• Tell a story and use humor.  Telling a story activates the readers imagination.  Entertaining your readers can also be done using puzzles, games, contests, quizzes.

• If applicable, prove what you say by publishing resources that support your content. This gives you credibility and pushes you further up the expert ladder.  For example, you can reprint information with your opinion added, transcribe what happened at seminars or what someone said while you were there in person. Press releases are a great tool to get this information seen.

• Don’t be a stick in the mud and provide content only through the written word. Don’t forget audio recordings and video, MP3 files and podcasts.

Go ahead and start the New Year by implementing some or all of these ideas and make your content something everyone will want to read because it is vibrant and dynamic and delivers the value you want to serve your client with in the best possible way.